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Dear ***,
Did you catch the recent "chilling true story" about a double opt-in email marketer who got blocked for spam?
We don't question the accuracy of the report or the assertion that double opt-in (DOI) is not a 100% fail proof way to prevent spam blocks. But by
all accounts this story is unusual, and it doesn't cause BlueHornet to back down from our ardent advocacy of the many
benefits of DOI in the slightest.
Why DOI?
Double opt-in confirmation remains the top way to reach more of your subscribers. (CAPTCHAs block spambots, but may reduce the number of
confirmations you'll get over DOI alone.) And because ISPs want all legitimate email marketers to use DOI, partnering with a well-known advocate like
BlueHornet gives you a valuable insider's advantage.
But that's only part of the double opt-in story. What's just as important? DOI lays the foundation for a respectful, relevant relationship with your
subscribers and customers. It helps ensure your database isn't just big, but big and active.
And oh yeah. DOI helps you make more money online. Check out this case study from ACD Systems:
Visit BlueHornet at the MarketingSherpa Email Summit
We're exhibiting at the Sherpa Summit March 4-6 in Miami, Florida. Will you be there? Stop by Booth #2 to say hello and learn more
about two exciting new SureSend™ features. Better yet, schedule a demo right now!
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