Back to newsletter listDate:
Tue, February 27, 2007 03:48:45 PMFrom:
Mediaweek Breaking News
Subject:
TNS MI Study: TV Nets Tweaking Ad Breaks to Aid Viewer Retention
BREAKING NEWS FROM MEDIAWEEK ONLINECopyright 2007 - The Nielsen Company, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
As advertisers and agencies move towards using commercial ratings in buying spots, the TV industry is changing how it positions those commercials to engage the audience leading in and out of ad break in prime-time programs. According to a landmark study by TNS Media Intelligence to be released Wednesday at the American Association of Advertising Agencies annual media conference. Katy Bachman has the story.
For more details, and for breaking news throughout the day, go to Mediaweek.com
----------------------------------------------------------------------
Terms Of Use and Privacy Policy.
You are currently subscribed to the Mediaweek Breaking News newsletter as ralrusu@gmail.com.
To ***, click here.
