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TO DO:
1> Get out of Town: Join WOMMA
in New Orleans April 17-18
Are you tired of winter yet? So are we. It's cold, it's dark, and we've got a serious case of cabin fever. So to celebrate spring, we're taking our next conference, Word of Mouth Basic Training (WOMBAT), to New Orleans April 17-18!
Join us for a much-needed breather in the one and only Big Easy. We'll be meeting just steps from the French Quarter. And even though Mardi Gras is over, there's still plenty of fun to be had. Come for the music, come for the food, and come for the culture. Oh yeah, and come for WOMMA's most amazing word of mouth marketing conference ever!
Register
2> Event Update: Look at the
WOMBAT Agenda
Ask and ye shall receive: WOMMA has posted the agenda for its next event, Word of Mouth Basic Training (WOMBAT). Taking place April 17-18 in New Orleans, WOMBAT promises to be our most exciting, most dynamic, most bang-for-your-buck event ever. Our program includes 50+ amazing speakers, 20 real case studies, and 16 hands-on how-to's.
New Orleans isn't your typical conference venue, and WOMBAT isn't your typical conference, either. The word of mouth industry's official "how-to" event, WOMBAT will wow you with:
An incredible keynote by Chip Heath, the best-selling co-author of "Made to Stick: Why Some Ideas Survive and Others Die"
Real word of mouth case studies from General Mills, Nintendo, O Magazine, Cold Stone Creamery and more!
Practical how-to lessons, including:
* How to Use YouTube as an Effective Marketing Tool
* How to Advertise with Word of Mouth
* How to Create Customer Evangelists
* How to Use Blogs to Keep the Buzz Going
* And more!
We are adding more content, more speakers, and more value every day, so check the agenda often.
View the WOMBAT agenda
3> Teleconference: Learn
Word of Mouth from Microsoft
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, which can be downloaded for free from the WOMMA Member Center.
This Wednesday, Feb. 28, at noon EST
How Microsoft Turned Windows Vista into a Marketing Success: Learn how the Windows Vista team sold consumers and upper management alike on buzz, viral, and blog marketing techniques in order to turn a slew of marketing challenges into triumphs. Featuring Brian Marr, Group Marketing Manager, Windows Vista, Microsoft.
Cost is $20 for WOMMA members, $60 for non-members.
Sign up
4> Find a New Employee or
Employer on the WOMMA
Job Board
The word of mouth marketing industry is growing fast. And so is the demand for experienced word of mouth marketers! Whether you're looking for new additions to your talented team or searching for the perfect new job in which to show off your word of mouth skills, WOMMA's Job Board can help you find what you need.
The WOMMA Job Board is the only job board that exists specifically for word of mouth marketing positions.
Members: Your company gets one free job posting every month; use it!
Jobs have been posted recently for word of mouth positions at: Nielsen BuzzMetrics, Oddcast, Fizz, Tribune Company, and more!
Find a new employee or a new job
5> Virtual Coffee Break Reminder:
Connect, Share, Learn
It's no secret that WOMMA members like to talk. After all, talking is what word of mouth is all about. To satisfy your craving for conversation -- and caffeine -- we're giving our members a chance to connect and share ideas this week with two Virtual Member Coffee Breaks. These casual, members-only online chats are an opportunity to speak in real time with like-minded marketers about topics and strategies important to your business.
Grab a cup of coffee, log into the WOMMA Member Center, and join your fellow word of mouth marketers for a chat this Tuesday or Wednesday. This week's topics are "Communities" and "Brand Marketers."
This week:
Communities Coffee Break; Tuesday, Feb. 27, 11 a.m. CST
Brand Marketers Coffee Break; Wednesday, Feb. 28, 11 a.m. CST
To learn more about these events and RSVP, email Tarah Remington at tarah@womma.org.
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DONE:
1> Hosted: Members-Only Call on
Appropriate WOM Techniques
On Friday, Feb. 23, more than 30 WOMMA members met by telephone to discuss questions posed by Turner and Interference Inc.'s recent marketing misstep in Boston, which raised several important issues for the word of mouth marketing industry.
In an hour-long teleconference, members asked the following questions:
Do guerilla marketing campaigns qualify as word of mouth?
How, when, and where should disclosure take place?
How can marketers accomplish effective disclosure and minimize intrusion, while ensuring that consumers understand the marketer's objective?
What forms of disclosure protect the creative process and campaigns' entertainment outcome?
Find out what your peers had to say on this important topic by logging into the WOMMA Member Center, where you can find a discussion draft of relevant questions as well as a free download of audio from Friday's call.
Log into the Member Center
2> In the Member Center:
10 Hours of Free Learning
This just in: If you're a WOMMA member, you can expand your marketing mind right from the comfort of your own desk. That's because we have uploaded audio recordings from our 2006 Word of Mouth Wednesday Teleconferences to the WOMMA Member Center, where you can download more than 10 hours of word of mouth learning -- a value of more than $1500, based on the cost of three days at a typical conference -- for free!
Log into the Member Center now to download the following teleconferences:
Creating Customer Evangelists
CEO Blogger Richard Edelman and GM's Fast*** Blog Team
Countering Negative Buzz
How to Create a Viral WOM Campaign
WOM Ethics: A Practical Guide for Doing It Right
Blogs and Brands
WOM and Nonprofits
Seeding New Products
Creating a Best-Seller Using WOM
Plus: Download audio from this year's WOM Wednesdays, which have featured Lenovo, Fiskars, and Nintendo!
Log into the Member Center
3> Announced: Event Savings
for WOMMA Members
At WOMMA, we like to save our members money. We're always on the prowl for good deals and deep discounts; it's just one of the many benefits of being a WOMMA member. In fact, last year alone we saved our members more than $6,000 on event registrations, including $2,050 on five WOMMA meetings and more than $4,000 on 35 other industry events.
Log into the Member Center now to take advantage of our current event deals and save an additional $1,000!
Future Marketing Summit: 3/5, New York, save 20%
What's Next Boomer Business Summit: 3/5-3/6, Chicago, save 20%
OMMA Hollywood: 3/19-3/20, Los Angeles, save 30%
SuperTalk: 3/22, Las Vegas, save 25%
Learn more about these event discounts and other exclusive member benefits -- including members-only research and content -- by logging into the WOMMA Member Center today.
Get event deals
4> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
ICLP
Lorel Marketing Group
RIOT
Critical Mass Media
Mimeo.com
We thank everyone for their support!
5> Spreading the Word
News by, about, and for WOMMA members:
Thanks to the following WOMMA members, who recently visited WOMMA headquarters in Chicago to educate the WOMMA staff about their businesses:
- ComBlu
- eCRUSH
- Liquid Intelligence
- Reed Smith
- Viewpoints Network
Thanks to WOMMA member company Slack Barshinger, who recently hosted WOMMA staff in its Chicago office for a day of learning about BtoB word of mouth
WOMMA Advisory Board member Fred Reichheld spoke recently at the first annual Net Promoter Conference in New York
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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