Back to newsletter listDate:
Fri, February 23, 2007 08:31:29 PMFrom:
Adweek Nightly News
Subject:
Hyundai, CareerBuilder Call Reviews
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$600 Million Hyundai in Play LOS ANGELES Hyundai Motor America confirmed today it has split with independent The Richards Group and placed its ad account in review. The automaker, which spent close to $600 million last year in U.S. measured media, per Nielsen Monitor-Plus, said it would consider a select group of agencies predetermined by COO Steve Wilhite. Dallas-based Richards has not been invited to defend. Executives at that shop could not immediately be reached for comment. There is no consultant guiding the review process. No timetable has been determined, but the Fountain Valley, Calif.-based client said it looks to move quickly through the process. more ? |
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CareerBuilder Starts Search CHICAGO CareerBuilder.com has split with Cramer-Krasselt and placed its $60 million account in review. The Chicago-based client spent nearly $40 million on advertising through September 2006, and nearly $60 million during 2005, according to TNS Media Intelligence. The review comes on the heels of a new high-profile campaign that broke on the Super Bowl telecast. The commercials depict white-collar workers in a jungle setting, with staff meetings and such depicted as traps and hazards. more ? ? Nokia Looks at 6 Shops NEW YORK Nokia will brief six semifinalists next Friday in the estimated $120 million-plus global review of its mobile phones business, sources said. Those meetings will take place at client headquarters in Finland. In the hunt are WPP's Grey and Omnicom Group's DDB, both roster shops, as well as independents Mother and Wieden + Kennedy, Publicis-backed Bartle Bogle Hegarty and WPP's JWT, sources said. After about three weeks worth of work sessions, the client will cut to a short list of finalists, sources said. Grey handles the mobile phones advertising in the U.S. and Europe, while DDB has the account in Latin America. more ? ? Prevacid, Tesco Hire Deutsch LOS ANGELES Novartis late Friday hired IPG's Deutsch in New York to handle its OTC advertising, a new assignment, per sources. One source said spending could be as high as $100 million. Separately, retail giant Tesco has named Deutsch/LA to handle the U.S. introduction of the company's Fresh & Easy Neighborhood Market stores, which launch later this year, according to Mike Sheldon, Deutsch co-president. The domestic ad budget is undetermined. There was no review. Last September, the U.K.-based company said it would expand into the United States, with plans to invest $500 million annually in new stores with hopes of breaking even within the first two years of operation. more ? ? WPP Boosts Revenue, Profit BOSTON Leveraging solid performances by operating units across all geographies and marketing disciplines, WPP Group today reported a 15 percent increase in 2006 pre-tax profit to $1.26 billion on a 10 percent revenue rise to nearly $11 billion, compared to the previous 12 months. On an organic basis, excluding currency fluctuations and the impact of acquisitions, revenue at the London-based holding company rose 5.5 percent. "These record results again reflect the continued steady strength of the world economy positively impacting almost all disciplines and geographies and the strength of the group's operating brands and franchise," the company said. more ? ? Favre to Star in Wrangler Ads NEW YORK What do Wrangler jeans, Cub lawnmowers and K-Swiss footwear have in common? All three companies will unveil new campaigns in the coming months, and each will star a well-known athlete: Brett Favre, LeBron James and Anna Kournikova, respectively. Favre, who in 2007 will be playing his 17th season for the NFL's Green Bay Packers, will quarterback Wrangler's fall marketing campaign, which is expected to include TV and print, as well as promotions, POP and product ticketing for the Five Star Premium Denim line. Details for the creative, via independent shop Toth Brand Imaging, Cambridge, Mass., have not been released. more ? |
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