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$600 Mil. Hyundai in Review LOS ANGELES Hyundai Motor America confirmed today it has split with independent The Richards Group and has placed its ad account in review. The automaker, which spent $600 million last year in U.S. measured media, said it would consider a select group of agencies predetermined by COO Steve Wilhite. Dallas-based Richards has not been invited to defend. There is no consultant handling the process. --Gregory Solman Go to http://www.adweek.com for the full story.Copyright 2007 - The Nielsen Company, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
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