| A David sandwiched between Bates and Enterprise didn’t agree with Josy Paul’s vision |
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WPP may look at the merger as a consolidation strategy for a fast growing market like India, but this did not match Josy Paul’s vision for David, an agency he literally created. As he said, collaboration is a stronger model than merger. more... |
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| Vijay Singh named President, Strategy & Corporate Development, STAR India |
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STAR India has announced Vijay Singh as its President, Strategy & Corporate Development. Singh will report to Paul Aiello, acting CEO, STAR India. more... |
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| Private FM radio stations will be allowed to air sports commentary On Radio Channel |
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Private FM radio stations will be soon allowed to air sports commentary. This is seen as a first step towards giving FM channels greater freedom, including the ability to broadcast news eventually. more... |
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| O&M Kolkata bags Rupa’s Euro brand account |
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O&M Kolkata has won the creative duties for the Euro brand of innerwear from Rupa. more... |
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| UTV targets youth with 360-degree entertainment brand ‘Bindass’ |
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The forthcoming product from UTV-Astro JV that will focus on the youth TG has been named ‘Bindass’. The company implemented three in-depth studies for a closer look at this TG. more... |
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| GoaFest 2007: Date for entries extended to March 5 |
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Organisers of GoaFest 2007 have extended the deadline for submitting entries to March 5, 2007. This year, in addition to the awards in the Creative category, the festival has also constituted Media awards. more... |
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| Thanthi loses circulation war to Dinakaran |
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The Tamil daily Dinakaran has overtaken the long-time market leader Daily Thanthi in the latest ABC sweepstakes for the July-December 2006 period. more... |
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| Flashed Yesterday WPP finally merges Bates and David; Josy Paul decides to go his own way |
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In line with exchange4media.com’s report in November last year, the verdict is finally out. WPP has made a formal announcement of the merger of Bates Asia and David. The new entity will be called Bates David Enterprise. more... |
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| Flashed Yesterday Carat Media India wins ABN AMRO media duties worth Rs 22-25 cr |
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The twists and turns over the ABN AMRO media business have finally settled and the account has landed with Carat Media. The pitch took place in India and was then taken to the region. The account is pegged at Rs 22-25 crore. more... |
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| Abby judges give a thumbs-up to the entries this year |
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The Abby Awards 2007 are coming closer with the final event on March 3 all set to roll. Even as the entry deadline for the Young Abby Creative Director Awards has been extended to March 28, judging for current entries has already started rolling. more... |
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| Channel [V] boards the UGC bandwagon with Channelv2.com On iZone |
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Channel [V] has announced the launch of its interactive video content website Channelv2.com from February 23, 2007. The site will feature User Generated videos that will be posted on the site and selected videos will also be shown on the channel. more... |
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| BBC consolidates international commercial channels’ sales teams |
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Richard Sambrook, CEO, BBC World, and Darren Childs, MD, BBC Worldwide Global Channels, have announced their plans to merge airtime and distribution sales teams from 2 April 2007. The move is seen as a precursor to the BBC’s international channels’ India plans. more... |
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| Horlicks campaign offers tips to get rid of exam phobia |
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The latest all-platform campaign from health foods major Horlicks gives some tips to wade off exam phobia from kids as well as parents. more... |
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| Dabur gives Real a makeover for its tenth birthday |
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On its tenth birthday, Dabur Foods has given a makeover to their flagship brand Real with new packaging and design. The company had recently also launched new flavours in the brands Activ and Coolers. more... |
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| HLL to make Rexona Rs 173 crore brand |
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Fast moving consumer goods major Hindustan Lever (HLL) said it would make deodorant Rexona a ¤30 million (Rs 173 crore) brand over the next three years. more... |
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International: Research: Communication Breakdown: Why brands can't connect
Sixteen brands receive failing customer- support grades. |
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When a "customer" called Wal-Mart to track an order, then attempted to get additional information, the automated voice system politely told them their complete satisfaction was a priority, followed by "Goodbye," and then hung up. more... |
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| International: AdMedia: M&A activity to rise in 2007 |
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According to a new report released on Feb. 21 by the investment bank AdMedia Partners, which found that among the 3,200 companies participating in the survey 87 percent expect to either explore making such a deal or be approached by another prospective buyer in 2007, and nearly half expect they’ll complete a deal this year. more... |
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Ads of the day On Commercial Break | FILMY launches ‘Kaun Banega Champu’ - a hilarious spoof on television’s biggest game show Kaun Banega Crorepati. more... |
| News from latest issue of Impact |
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Seeking to deliver the freshness of MINT
The freshness of MINT was what the name promised, through refreshing clarity in business. Does it deliver on the promise? What is it that Mint has to offer consumers who are already spoilt for choice, not just from the pink (and white) papers, but also from a zillion other sources? Yes, the newspaper does have a healthy dosage of articles from The Wall Street Journal, but is that it? Impact spoke with industry watchers -- and players in the same space -- to know more about the new offering, and the state of evolution of the financial daily market. more...
| Cupid Calling
From the new kid on the block FeVer, to the old-hat Radio Mirchi, each station had gripping modules and activities in place to engage listeners this Valentine’s Day. Be it the spread across several metros in India or the varying age groups targeted – the most identifiable highlight adopted by most stations this year; or even the extensive prizes that awaited the winners, stations made every attempt to appease ear buds and hearts of listeners. We engaged several radio stations on their offerings for the V Day and zoomed in on some offbeat approaches to engaging listeners on lover’s day.… more... | What stops you from making an adoption?
‘Pata Nahin Kiska Khoon Hoga’.
This insight into the minds of potential adopters is taking the young creative team of Fritz Gonsalves (Copy) and Santosh Gupta (Art) from i-Contract, Mumbai, to the Asia Pacific Ad Fest as the Indian challengers. The chosen duo won the contest put together by the AAAI to choose the Indian representatives. Last year, a young creative team from Lowe’s Chennai office made the trip to Pattaya. more... | | | |
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