| GoaFest 2007: Multimedia campaign on the cards for this year's fest |
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GoaFest, the annual advertising festival organised by the Advertising Agencies Association of India (AAAI), has taken the multimedia route for its promotion this year. The association has already created TVCs and spreading it through viral campaigns along with print and Internet campaigns. more... |
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| Grey Worldwide India appoints Mumbai head |
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Grey Worldwide India has announced the appointment of Jishnu Sen as Mumbai Branch Head. He will assume responsibilities for Grey Worldwide immediately and will report to Nirvik Singh Chairman and President Grey Global Group South and South East Asia. more... |
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| UTV announces creative pitch for forthcoming youth venture ‘Bindass’ |
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With action unfolding on UTV’s forthcoming youth broadcast venture, ‘Bindass’, the production house has announced a creative pitch, inviting agencies to help UTV design a logo and advertising of ‘Bindass’. more... |
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| Brands gear up for a Calypso tango during ICC World Cup |
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Top brands are gearing up for the ICC World Cup that will take place in the Caribbean Islands this March. While Hutch, LG, Nike, etc., are already geared up as sponsors of the World Cup, PepsiCo India is entering into cross-promotional alliances with Microsoft and Adidas.
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| Similar sounding stations? Radio Stations defend On Radio Channel |
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Further to media planners’ want for differentiated radio content, exchange4media asked the radio stations to share their views on the issue. While almost every station asserted that they are playing the content, the listener wants, the stations are also attempting to create unique content for differentiation. more... |
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| Fair One Filmfare Awards don a new avatar |
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The 52nd Fair One Filmfare Awards, presented for excellence in Hindi cinema, have announced the nominees for 2006. The awards have donned a new avatar this year. more... |
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| Mirchi woes couples with Honeymoon plans On Radio Channel |
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Radio Mirchi has taken forward its association with the movie ‘Honeymoon Travels Pvt Ltd’ and ran a contest revolving around honeymoons. The winning eight couples got the opportunity to travel with the stars of the movie. more... |
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| BBC bid to connect with its listeners |
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BBC’s attempt at connecting better with its Hindi listeners has the leading world channel running a six-week campaign in the North, and with tremendous response. more... |
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| Race continues for Britannia Tiger Hungamathon 06-07 |
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Britannia Tiger Hungamathon ‘06-07 – the mini marathon organised by Hungama TV is racing ahead. With the event completing three cities, the event has already seen over 90,000 registrations. more... |
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| Amrita TV to air Super Star Junior grand finale live on Feb 25 |
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One of the most successful reality components on Amrita TV, ‘Super Star Junior’, will be reaching the climax phase this week. The grand finale would be shown live on Sunday, February 25 as three young finalists battle it out for the coveted prize. more... |
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| India TV website to be ready by March On iZone |
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India TV that has been in existence for two years now is gearing up to launch its website indiatvnews.com very soon. Till now the beta version of the site was available. The final version of the site will be up and running by the first week of March. more... |
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| CRY launches online marathon to support child rights On iZone |
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CRY has recently launched a participatory global online campaign, ‘Race for CRY’, in the form of an online marathon, which is aimed at spreading the message of child rights and championing for the cause. more... |
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| Brands seek value tag for looks |
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Having demonstrated its insatiable appetite for global acquisition, India Inc is now flexing its brand muscle. In a bid to display huge intangible value hidden within their folds, scores of companies are putting value to their brands. more... |
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| LG to launch World Cup special TV |
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LG Electronics, the official global partner of the ICC Cricket World Cup, will be launching a limited edition of official 29 inch colour televisions in India. more... |
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| International: Study: Ad 'Avoider' Demo tracked, profiled |
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Brace yourselves, ad agency folks. Despite the love and pride you feel for your slick 30-second spots, your flashy rich media banners, your brilliant media placement strategies—there are people out there that don’t like your work all that much, and they’ll do whatever they can to avoid it. more... |
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Ads of the day On Commercial Break | FILMY launches ‘Kaun Banega Champu’ - a hilarious spoof on television’s biggest game show Kaun Banega Crorepati. more... |
| News from latest issue of Impact |
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Seeking to deliver the freshness of MINT
The freshness of MINT was what the name promised, through refreshing clarity in business. Does it deliver on the promise? What is it that Mint has to offer consumers who are already spoilt for choice, not just from the pink (and white) papers, but also from a zillion other sources? Yes, the newspaper does have a healthy dosage of articles from The Wall Street Journal, but is that it? Impact spoke with industry watchers -- and players in the same space -- to know more about the new offering, and the state of evolution of the financial daily market. more...
| Cupid Calling
From the new kid on the block FeVer, to the old-hat Radio Mirchi, each station had gripping modules and activities in place to engage listeners this Valentine’s Day. Be it the spread across several metros in India or the varying age groups targeted – the most identifiable highlight adopted by most stations this year; or even the extensive prizes that awaited the winners, stations made every attempt to appease ear buds and hearts of listeners. We engaged several radio stations on their offerings for the V Day and zoomed in on some offbeat approaches to engaging listeners on lover’s day.… more... | What stops you from making an adoption?
‘Pata Nahin Kiska Khoon Hoga’.
This insight into the minds of potential adopters is taking the young creative team of Fritz Gonsalves (Copy) and Santosh Gupta (Art) from i-Contract, Mumbai, to the Asia Pacific Ad Fest as the Indian challengers. The chosen duo won the contest put together by the AAAI to choose the Indian representatives. Last year, a young creative team from Lowe’s Chennai office made the trip to Pattaya. more... | | | |
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