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Wed, February 21, 2007 07:34:09 PMFrom:
Mediaweek Breaking News
Subject:
Comedy Central to Run Sony-Sponsored Control Fr3aks
BREAKING NEWS FROM MEDIAWEEK ONLINECopyright 2007 - The Nielsen Company, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
Comedy Central has created an original short-form Web/TV series in conjunction with Sony designed specifically to promote the company?s recently launched PlayStation 3 game console, reports Mike Shields. The new branded-entertainment series, Control Fr3aks, premiered on Comedy Central?s broadband site Motherload on Feb. 13 with a three-part episode. The series of shorts, which depict a pair of video game obsessed twenty-something roommates who frequently encounter the supernatural, will make the jump from the Web to TV on Feb. 21 with an original 60-second episode set to run during a commercial break on the long-running animated series South Park.
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