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Zenith Optimedia bags media duties of Haier Appliances

Pallavi Goorha
February 19, 07

Zenith Optimedia has bagged the media duties of Haier Appliances. The account size is pegged at Rs 20 crore. The incumbent agency was Mediacom. The creative duties were awarded to Law & Kenneth recently. Haier has increased its media spend to Rs 35 crore this year in view of the Cricket World Cup next month and the Beijing Olympics in 2008.

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NEWS FLASH : Zenith Optimedia bags media duties of Haier Appliances