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TO DO:
1> Watch the WOMBAT Website for
Speaker, Agenda Updates
Planning for WOMMA's next event -- Word of Mouth Basic Training (WOMBAT) -- is well underway, and we've got some exciting things in store for our attendees. Taking place April 17-18 in New Orleans, it's shaping up to be our best event ever.
We can't let all the cats out of the bag just yet, though! Keep your eye on our event website at www.womma.org/wombat3 and be the first to know when we announce new additions to our already amazing program. We'll have leading word of mouth experts, real word of mouth case studies, hands-on "how-to" lessons, and all the networking opportunities you can handle.
Already announced: Keynote Chip Heath, co-author of the best-selling book, "Made to Stick: Why Some Ideas Survive and Others Die."
Stay up to date on the latest speakers and panels at WOMBAT
2> Secure a Speaking
Slot at WOMBAT
WOMMA is looking for word of mouth superstars to deliver winning word of mouth case studies at our next event, Word of Mouth Basic Training (WOMBAT). Taking place April 17-18 in New Orleans, WOMBAT is the word of mouth industry's official "how-to" event and we want to feature your engaging, creative lessons.
For your case study to be considered for the WOMBAT agenda, it must meet the following basic requirements:
* Case studies are a teaching opportunity and a chance to give back to the WOM community.
* Case studies must feature the customer or client
* Case studies should clearly present both a problem and a solution
* Case studies should include ethical guidelines and disclaimers where appropriate
* Case studies may not be blatantly self-promotional
Agencies who present a case study without their clients present will receive a 25-minute time slot for their presentation; vendors appearing with customers as co-presenters will receive a 45-minute time slot.
For more information on submitting a case study for WOMBAT, please contact events@womma.org.
Register for WOMBAT
Browse our Case Studies Library for ideas
3> Teleconferences: Learn from
Nintendo and Microsoft
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, which can be downloaded for free from the WOMMA Member Center.
This Wednesday, Feb. 21, at noon EST
Inside the Launch of Nintendo's Wii: Find out how Nintendo of America and its marketing partner, GolinHarris, used word of mouth to launch the year's most-talked-about gaming console, the Wii. Featuring Stephen Jones, EVP, GolinHarris, and Perrin Kaplan, VP, Marketing and Corporate Affairs, Nintendo of America.
Next Wednesday, Feb. 28, at noon EST
How Microsoft Turned Windows Vista into a Marketing Success: Learn how the Windows Vista team sold consumers and upper management alike on buzz, viral, and blog marketing techniques in order to turn a slew of marketing challenges into triumphs. Featuring Brian Marr, Group Marketing Manager, Windows Vista, Microsoft.
Cost is $20 for WOMMA members, $60 for non-members.
Sign up
4> Virtual Coffee Breaks:
Connect, Share, Learn
It's no secret that WOMMA members like to talk. After all, talking is what word of mouth is all about. To satisfy your craving for conversation -- and caffeine -- we're giving our members a chance to connect and share ideas this month with two Virtual Member Coffee Breaks. These casual, members-only online chats are an opportunity to speak in real time with like-minded marketers about topics and strategies important to your business.
Grab a cup of coffee, log into the WOMMA Member Center, and join your fellow word of mouth marketers for a chat at the below times. This month's topics are Communities and Brand Marketers.
Upcoming Coffee Breaks:
Communities Coffee Break; Tuesday, Feb. 27, 11 a.m. CST
Brand Marketers Coffee Break; Wednesday, Feb. 28, 11 a.m. CST
To learn more about these events, or to RSVP, email Tarah Remington at tarah@womma.org.
5> Formalize Your Word of Mouth
Ethics Policy
Last fall, WOMMA launched its Ethics Adoption Toolkit, a collaborative ethics document library for companies that want to make a formal commitment to ethics in word of mouth marketing. Dell became the first company to use the toolkit in November when it publicly announced its support of the WOMMA Ethics Code.
The Ethics Adoption Toolkit includes all the pieces that companies might need to make ethics an official policy within their organization -- including sample letters, contracts, press releases, and more.
The Ethics Adoption Toolkit is just one of several tools in WOMMA's Practical Ethics program, which gives companies the tools they need to prevent unethical marketing practices before they start. Other tools include:
The Ethics Assessment Tool: Includes 20 questions to help marketers avoid unethical marketing practices
The Ethical Blogger Contact Guidelines: Features 10 ethical communication principles for marketers communicating with bloggers
Learn more about WOMMA's Practical Ethics program
6> Board Election Reminder
Nominations for WOMMA's next Board election are due this Wednesday, Feb. 21. Candidates must be committed, enthusiastic WOMMA members who are willing to invest their time and capital, and to leverage their reputation and contacts, to take WOMMA to the next level.
Learn more
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DONE:
1> Posted in the Member Center:
Exclusive Research
WOMMA is always hard at work trying to get you the best data to drive your word of mouth efforts. With that in mind, we are pleased to offer our members exclusive access to an abstract from the SPI ("Social Persuaders and Influencers") Report, a new quarterly research offering released last week from WOMMA member companies StartSampling and McElroy.
The complete SPI Report abstract is available for download by all WOMMA members via our Member Center. Simply log in and click on "Research Specials" to access the data.
Log into WOMMA's Member Center and download the abstract
WOMMA is eager to extend this partnership opportunity to other research companies. If you have research you think might be valuable to WOMMA members and you want to discuss a future partnership with WOMMA, contact editor@womma.org.
2> Published: WOMMA
Photo Gallery
When WOMMA members get together, you can always count on two things: good times and good company. Witness the fun and the learning that we're famous for by browsing our new gallery of photos from past WOMMA events.
Join us in New York for our recent member dinner? Find your face in the crowd. See speakers doling out wisdom at WOMMA's first Measuring Word of Mouth conference, attendees mingling at WOMBAT 2 in San Francisco, and the industry's savviest professionals playing Rock Paper Scissors at our second Word of Mouth Marketing Summit, held in December in Washington, D.C. Look for yourself, for your friends, and for the folks you want to meet at our next event, Word of Mouth Basic Training, April 17-18 in New Orleans.
View the photo gallery
3> Announced: 2007 Nominating Committee
The following members have accepted appointment to WOMMA's Nominating Committee and will attend a March 1 meeting in Chicago to choose a slate of candidates for the upcoming WOMMA Board election:
Board appointees:
* Jonathan Carson, Nielsen BuzzMetrics
* Brett Hurt, Bazaarvoice
* Ann Moravick, Publicis
Leadership Committee appointees:
* Howard Kaushansky, Umbria
* Bill Mosher, Echopinion
* Gary Stein, Ammo
* Betsy Weber, Techsmith
More information on the Board election
4> New Advisory Board
Member Announced
WOMMA is pleased to announce that Dr. Puneet Manchanda has joined the WOMMA Advisory Board, our panel of academics and authors who have made significant contributions to the word of mouth industry and who honor WOMMA with their expertise, insight, and support.
Dr. Manchanda, associate professor of marketing at the University of Chicago, is a welcome addition to our family of word of mouth experts and advocates; we look forward to working with him as we continue building a strong and prosperous word of mouth marketing industry.
Meet the Advisory Board
5> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
Harder & Harder, Eloqua, DL Ryan Companies, H&R Block, and CyberAgent.
We thank everyone for their support!
6> Spreading the Word
WOMMA members Darrell Jursa of Liquid Intelligence and Ed Keller of Keller Fay Group spoke recently at the Newspaper Association of America Conference in Las Vegas; their speech was covered in AdAge and focused on word of mouth opportunities for newspapers and their advertisers ... WOMMA member Pete Blackshaw of Nielsen BuzzMetrics was quoted recently in AdAge and in MediaPost ... WOMMA member Jim Nail of Cymfony was quoted recently in The New York Times and in Adweek ... WOMMA member Jamie Tedford of Arnold Worldwide was quoted recently in The New York Times.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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