| HC directs Nimbus to share live feed of India-Sri Lanka ODI on Feb 17 |
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Delhi High Court has directed Nimbus to provide live feed for the India-Sri Lanka ODI to be played on February 17 in Vizag. The bench passed the order after Nimbus sought protection from the showcause notice issued by the Centre on February 14. more... |
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| Tehelka unveils Prasoon Joshi conceived ‘subscribe to the truth’ cinema campaign |
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Keeping the brand salience -- honesty, integrity, justice, truth and exposing lies -- the Tehelka campaign has been designed to awaken the nation’s conscience and make citizens demand honesty in public life and not settle for compromised journalism. more... |
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| Broadcast Initiatives IPO oversubscribed 2.76 times |
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Broadcast Initiatives IPO which closed on February 14m 2007 has been oversubscribed 2.76 times. The company was looking to raise Rs. 102 cr from this issue. more... |
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| The Hindu digital edition now charges Rs 400 as subscription fee On iZone |
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The Hindu has introduced fee-based subscription for its put its e-paper. It is charging Rs 400 per month for accessing the digital edition of The Hindu. Earlier, it was available to readers for free. more... |
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| Air Deccan spot enters Limca Records |
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The first television campaign, a 150-seconder named ‘The old man and the sky’ from Air Deccan, has entered the Limca Book of Records as the longest running television campaign in the country. more... |
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| CNBC TV-18 kicks off its Budget 2007 Debate |
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CNBC TV 18 has kicked off its ‘Budget Experience’ series. The channel hosted a discussion called ‘Managing Growth’ with a focus on the Indian Economic Growth story. more... |
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| Amrita TV wins several awards for unique programming |
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The two-year-old Malayalam satellite channel Amrita TV has bagged four awards at the Annual TV Awards 2006 presented by the Union of German Malayali Association, Germany. At the same time, Film City magazine conferred seven awards on Amrita TV. more... |
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| Graphisads to beautify Delhi borders |
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The borders of the Capital are in for a face-lift. Outdoor agency Graphisads has bagged a five-year contract from MCD to beautify the major entry points to Delhi. more... |
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| Red FM takes its attitude to the streets with new campaign On Radio Channel |
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In a bid to take its on-air attitude to the streets, Red FM has launched new media initiatives with attitudinal statements. Currently on a test phase in Mumbai, the channel is using mediums like trial rooms in the malls, bus handles, train transfers and so on. more... |
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| “Consumers are taking control of brands; brand managers don’t own them anymore” On PR Watch |
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Louis Capozzi, Chairman of Publicis Groupe’s Public Relations & Corporate Communications Group (PRCC), thinks that the empowerment of consumers is fundamentally changing the way companies think about communicating. Communication and advertising are tactics, while PR is an analytical process to better align the interests of an organisation with the public. He thinks India has an opportunity to directly to a model that’s more contemporary. more... |
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| Buying love: Valentine’s Day is a Rs 12,000-cr market, and growing fast |
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Who said money can’t buy love? Indian youth are trying hard. There was a more than 50 per cent increase in the average spend this year vis-à-vis last year. Interestingly, men have taken the lead in shopping by spending 20 per cent more compared to women. more... |
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| Barney & Friends India tour from Saturday |
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Popular children’s television characters Barney & Friends will be on their maiden voyage to India from February 17 to18. more... |
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| It’s simple to marry now! On iZone |
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The commercial delivers a promise that every parent and prospective bride or groom can find hope in better search results on SimplyMarry.com. more... |
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| Bollywood goes the mobile way with Marigold On iZone |
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Hungama Mobile and Roamware, in association with Adlabs Films, premiered the Bollywood film ‘Marigold’ on the mobile platform at the 3GSM World Congress in Barcelona. more... |
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| Yahoo! launches mobile display advertising platform in 19 countries On iZone |
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Yahoo! has launched its mobile display advertising platform on the Yahoo Mobile web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas, enabling advertisers to reach consumers around the globe on their mobile phones. more... |
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| Private labels to save retailers’ skin |
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In a bid to improve bottomline, Indian retail chains are moving beyond mere price-positioning for their range of private labels. Eager to cash in on missing gaps in the market, the chains are building a basket of private label brands targeting specific consumers' needs. more... |
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Ads of the day On Commercial Break | 'What Affects the World, Affects You' - BBC World's first-ever India campaign engages Indian audiences.
BBC World Fashion
BBC World Deforestation
Language: English
Duration: 2 ads of 30 sec each |
| News from latest issue of Impact |
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The impact Person of the Year 2006: Rajdeep Sardesai
The journey from the days of drawing a princely four-digit sum at The Times of India’s offices, to where is today, reflects a climb that has been steady yet laden with risks that only a dreamer can pursue. Every journalism student aspires to be a Rajdeep Sardesai – with or without stakes in the channel they work for. He is among the few who stand testimony to the fact that Content is the ‘Bread’. He is also practical enough to admit that if content is king, then distribution is god. Impact Person of the Year 2006, Rajdeep Sardesai, stands tall today with several accolades for his accomplishments already. Impact caught up with the rising star in the Indian media for his take -- on the year gone by, and the road ahead, a day before the award was announced. more...
| REVEALED: The Unfamiliar Dasmunshi
There are more facets than we knew to our Information and Broadcasting Minister's personality, as BBC Hindi India Editor, Sanjeev Srivastava helps us discover. He does so while getting the poet and staunch political leader to reveal more around his personal life. Courtesy 'BBC Ek Mulaqat', Impact features part of the conversation that is to be broadcast on the show on Sunday, 11 February 2007 at 12.00 noon on Radio One in Delhi and Mumbai. Read on… more... | HOT PROPERTY, COOL UNDERTAKING!
Impact gets Salil Bhargava, CEO of Jump Games, to talk about the experience of being associated with the company that created Fido Dido; and to share details on the mobile offerings to be expected around the character. We also indulge Joanna Ferrone in conversation on topics involving the popular character and what is to be expected of the iconic Dido in times to come. The chat with US-based Honest Entertainment's Founder, President & Creative Director Ferrone, proved to be interesting. more... | | | |
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