Newsletter

Greetings ***,

Easy Ways to Start Word of Mouth

Word of mouth can be an easy way to start to build your customer base and email marketing list. Can you rely on it solely? Probably not, only a few lucky ones can say they have, but it should be thought of as part of your marketing mix. There is a reason why retail stores have always printed their logos on their merchandise bags. So here are very very easy ways to start some word of mouth for your business.

1. Include a "signature" in the bottom of every transactional email your company sends out as well as your personal email. Ask your recipients to tell their friends about your goods or services.
   
   For example:
   Rocco's Restaurant, for the best in Southern Italian Cooking, tell your friends!
   www.roccos.com
   123 Any St.
   Anytown, CA 11111
   (123)-345-4567
   
   This way if they keep your email they'll have an easy way to remember where you are, and if they forward the email for some reason the forwarded recipient will see your message.
2. Include customer testimonials on your site and in any marketing materials. Some customers will want free advertising and even ask you if they can participate. More often than not your customers will tell their friends to check out their testimonial driving more traffic to your site. These are your customer "influencers". I can't tell you how many more...

Continue Reading on the VerticalResponse Email Marketing Blog

TypePad Webinar Q&A Follow Up

I know it's been a long time in the making, but here is the Q&A that we didn't get to from the TypePad Webinar - Small Business Blogging 101, a few weeks back. Our guest Michael Sippey the VP and General Manager of TypePad was kind enough to answer many of the questions below. Happy reading it's a long one!

...A lot more on the Small Business Blogging 101 Webinar here...