| Abby 2007: Agencies welcome new categories |
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The Bombay Ad Club has taken the Abby Awards 2007 a level up with new categories. Gearing for these awards, agencies look forward to win more statutes with these additions. more... |
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| AD’s World bags advertising rights on Air Deccan awards p***s |
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The low-cost carrier Air Deccan is marking its foray into aircraft branding. The airline has given the mandate to OOH agency AD’s World to look after the advertising rights on its aircraft. more... |
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| BIG FM enters Chandigarh On Radio Channel |
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BIG 92.7 FM, the radio initiative from Adlabs Films owned by the Anil Ambani Group, has announced the launch of its station in Chandigarh. more... |
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| MTNL to increase IPTV channels to 72 by February end On iZone |
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MTNL plans to increase the number of channels on IPTV (Internet Protocol Television) to 72 by the month-end in Delhi. The other competitor, Reliance IPTV, is set to enter the IPTV market in October this year. more... |
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| Indira Marketing Awards 07: Bhaskar Das is the Outstanding Marketer |
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The Indira Marketing Awards 2007 has selected Times group Executive President Bhaskar Das as the outstanding marketing professional of the year. more... |
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| JWT Chennai creates a Mr Perfect for Nippon Paint |
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How do you launch a new paint in a country like ours that grew up with names like Asian and Nerolac endorsed by top-notch brand ambassadors like Big B and Saif Ali Khan? more... |
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| Flashed Yesterday Oxygen bags ERA Group creative duties worth Rs 12 cr |
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Oxygen Communications has bagged the creative duties for real estate group ERA. There was no formal pitch for the business; a presentation was made by the agency towards the end of last year. The size of the business is close to Rs 12 crore. Communication duties for ERA Group were, till now, handled by Fortune, a JWT sibling. more... |
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| Flashed Yesterday India TV to hike its ad rates by 50% from April |
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The channel claims that the decision to hike the ad rates was influenced by the fact that India TV has doubled its channel share in the last 12-15 months. According to Chintamani Rao, CEO, India TV, the channel share has gone up from 7-8 per cent to 11 per cent in the last one year. more... |
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| Pril Liquid aims to engage consumers with ‘You are the Star’ TVC |
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The campaign would invite consumers to put their ideas forward, write the script and act in the next Pril Liquid television commercial. more... |
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| Thomson strikes alliance with Paprikaas for animation, game video offerings On iZone |
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Thomson, through its Technicolor Content Services business, has made a strategic investment in Paprikaas Animation Studios, Bangalore based animation and game content provider.
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| MTV India launches new cricket spoof |
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MTV has launched a new show called ‘Aila Tendulkar’. The show premieres on Saturday, February 17, 2007 in the 7 pm block. more... |
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| Fabmall.com goes international with Indiaplaza On iZone |
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Fabmall.com has acquired US-based online retailer Indiaplaza.com. Following the acquisition, the Indian online retailer has assumed the Indiaplaza’s brand name for the online operations. Fabmall’s offline venture will continue to retain the Fabmall brand name. more... |
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| Coke reverses trend, posts 12% hike in volumes |
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Coca-Cola India seems to have finally buried all its controversies. The soft drink major has reported a healthy 12% increase in unit-case volume for the fourth quarter ended December 2006, compared to a decline of 4% in the corresponding quarter the previous year. more... |
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| Titan to turn its focus on women |
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Titan Industries' has decided to turn its focus on women. The company will expand its range of ladies watches under Xylys, a premium brand launched last year. more... |
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International: Generational shift in media habits
Advertisers must embrace change in order to draw new audiences |
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Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality. more... |
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Ads of the day On Commercial Break | 'What Affects the World, Affects You' - BBC World's first-ever India campaign engages Indian audiences.
BBC World Fashion
BBC World Deforestation
Language: English
Duration: 2 ads of 30 sec each |
| News from latest issue of Impact |
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The impact Person of the Year 2006: Rajdeep Sardesai
The journey from the days of drawing a princely four-digit sum at The Times of India’s offices, to where is today, reflects a climb that has been steady yet laden with risks that only a dreamer can pursue. Every journalism student aspires to be a Rajdeep Sardesai – with or without stakes in the channel they work for. He is among the few who stand testimony to the fact that Content is the ‘Bread’. He is also practical enough to admit that if content is king, then distribution is god. Impact Person of the Year 2006, Rajdeep Sardesai, stands tall today with several accolades for his accomplishments already. Impact caught up with the rising star in the Indian media for his take -- on the year gone by, and the road ahead, a day before the award was announced. more...
| REVEALED: The Unfamiliar Dasmunshi
There are more facets than we knew to our Information and Broadcasting Minister's personality, as BBC Hindi India Editor, Sanjeev Srivastava helps us discover. He does so while getting the poet and staunch political leader to reveal more around his personal life. Courtesy 'BBC Ek Mulaqat', Impact features part of the conversation that is to be broadcast on the show on Sunday, 11 February 2007 at 12.00 noon on Radio One in Delhi and Mumbai. Read on… more... | HOT PROPERTY, COOL UNDERTAKING!
Impact gets Salil Bhargava, CEO of Jump Games, to talk about the experience of being associated with the company that created Fido Dido; and to share details on the mobile offerings to be expected around the character. We also indulge Joanna Ferrone in conversation on topics involving the popular character and what is to be expected of the iconic Dido in times to come. The chat with US-based Honest Entertainment's Founder, President & Creative Director Ferrone, proved to be interesting. more... | | | |
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