| Jhawars finally decide against selling Prabhat Khabar |
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Putting all speculations to rest, the Usha Martin Group, owner of Jharkhand’s leading Hindi daily, Prabhat Khabar, has finally taken a call on the fate of the paper. They have decided not to sell the paper. more... |
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| Publicis promotes Partha Sinha as Regional Strategist for Asia |
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Partha Sinha has been promoted as Regional Strategist for Publicis Asia. In his new role, he would primarily focus on new initiatives and create strategic leadership for Publicis Dialog.
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| FM channels must revisit content: Media Experts On Radio Channel |
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The number of players in the FM radio space in India has grown and is set to grow further. However, content differentiation is not seen in the space yet. Media experts state that for the medium to grow, this is one area that needs immediate attention. more... |
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| Nitin Beri joins Bates Enterprise Delhi |
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Bates Enterprise has roped in Nitin Beri as the Executive Creative Director at its New Delhi office. more... |
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| Sify re-launches Samachar.com On iZone |
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Sify has announced the re-launch of Samachar.com, its flagship portal serving NRIs. The website will now have enhanced features including discussion forums and video news across all genres. more... |
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| Only 1/5 of websites are customer responsive: JuxtConsultant Study On iZone |
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A recent ‘usability study’ amongst 121 most popular websites in the country has found that only 19 (or about one in five) of them are really ‘customer-responsive’. more... |
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| Alok Lall quits Saatchi & Saatchi |
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After spending a year as the EVP and Branch Head at Saatchi & Saatchi Delhi, Alok Lall has decided to move on. more... |
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| KVL Narayan Rao appointed CEO of NDTV Group |
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NDTV has appointed KVL Narayan Rao as CEO, NDTV Group. In his new role, Rao will oversee the businesses of the NDTV Group in India and abroad, ensuring that the business aspirations of the group are met and that NDTV becomes a global Indian media brand. more... |
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| Cutting Edge Media is exclusive sales agent for World Cup Cricket 2007 across Americas |
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The arrangement primarily means that Cutting Edge Media will handle all ad sales for World Cup Cricket 2007 from the South Asian countries on the Dish Network (Echostar) PPU platform. more... |
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| Sony Pictures & P9 tie up for ‘Spiderman-3’ |
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Sony Pictures and P9 Integrated joined hands to unveil various marketing initiatives and prospects in India for ‘Spiderman-3’. The idea was to present opportunities to corporates who could then strategically associate themselves with the movie as marketing partners. more... |
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| English movie channels play Cupid to lovebirds on V-Day |
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Various English movie channels have lined up a slew of movies to fill the air on the day when the world celebrates love. more... |
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| O&M creates HIV campaign for Breakthrough |
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The international human rights organisation Breakthrough has launched a campaign, ‘Ye Kaisa Insaaf Hai?’ on the growing problem of women and HIV. O&M has created the campaign that broke on February 13. more... |
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| Nick launches ‘Pakda-Pakdi’ contest |
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Leading kids channel Nick has launched its latest on-air initiative, the Pakda-Pakdi contest, which is an exciting watch-and-win promotion for kids. more... |
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| Yahoo launches mobile display advertising platform On iZone |
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Yahoo Inc has launched its mobile display advertising platform on the Yahoo Mobile web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas, enabling advertisers to reach consumers around the globe on their mobile phones. more... |
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| WorldSpace kicks off Honours award On Radio Channel |
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WorldSpace has instituted an award, WorldSpace Honours, the first of its kind satellite radio awards show in the country, in its attempt at recognising and rewarding musicians and artists. more... |
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| Mayur Sutings signs on Salman |
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Mayur Suitings, the value-for-money brand from the LNJ Bhilwara group, has roped in Bollywood star Salman Khan as its new brand ambassador. more... |
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| Bajaj eyes Rs 10,000cr topline; focus on big bikes |
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Bajaj Auto (BAL) is targeting revenues of Rs 10,000 crore for the current fiscal with total sales of 28 lakh vehicles. The company also launched today its 200cc Pulsar DTS-i at the price of Rs 65,497 ex showroom, New Delhi. more... |
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International: Unilever, P&G battle hits YouTube
Sunsilk viral brings buzz, but huge display-ad buy satisfies herbal essences |
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A profanity-laced video of a screaming bride who cuts chunks from her hair in a fit over her style drew 12 million YouTube views and reams of publicity, including segments on "The Tonight Show with Jay Leno" and "Good Morning America." At the same time, one of the biggest package-goods display ads on YouTube by a rival marketer generated a mere fraction of the views and attention -- but appears to be making its sponsor happier. more... |
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Ads of the day On Commercial Break | 'What Affects the World, Affects You' - BBC World's first-ever India campaign engages Indian audiences.
BBC World Fashion
BBC World Deforestation
Language: English
Duration: 2 ads of 30 sec each |
| News from latest issue of Impact |
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The impact Person of the Year 2006: Rajdeep Sardesai
The journey from the days of drawing a princely four-digit sum at The Times of India’s offices, to where is today, reflects a climb that has been steady yet laden with risks that only a dreamer can pursue. Every journalism student aspires to be a Rajdeep Sardesai – with or without stakes in the channel they work for. He is among the few who stand testimony to the fact that Content is the ‘Bread’. He is also practical enough to admit that if content is king, then distribution is god. Impact Person of the Year 2006, Rajdeep Sardesai, stands tall today with several accolades for his accomplishments already. Impact caught up with the rising star in the Indian media for his take -- on the year gone by, and the road ahead, a day before the award was announced. more...
| REVEALED: The Unfamiliar Dasmunshi
There are more facets than we knew to our Information and Broadcasting Minister's personality, as BBC Hindi India Editor, Sanjeev Srivastava helps us discover. He does so while getting the poet and staunch political leader to reveal more around his personal life. Courtesy 'BBC Ek Mulaqat', Impact features part of the conversation that is to be broadcast on the show on Sunday, 11 February 2007 at 12.00 noon on Radio One in Delhi and Mumbai. Read on… more... | HOT PROPERTY, COOL UNDERTAKING!
Impact gets Salil Bhargava, CEO of Jump Games, to talk about the experience of being associated with the company that created Fido Dido; and to share details on the mobile offerings to be expected around the character. We also indulge Joanna Ferrone in conversation on topics involving the popular character and what is to be expected of the iconic Dido in times to come. The chat with US-based Honest Entertainment's Founder, President & Creative Director Ferrone, proved to be interesting. more... | | | |
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