| ACNeilsen may lose MRS 2007 as NRSC invites other agencies |
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The National Readership Studies Council has invited applications from market research organisations for carrying out National Readership Survey 2007. more... |
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| TAM study on CAS: Penetration highest in Mumbai, awareness in Kolkata highest |
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TAM Media Research has taken a closer look at the status of CAS in India so far. The study found that approximately 21 per cent of the cable homes in the three metros fell under the CAS-mandated areas, that the offtake was the highest in Mumbai, and consumer awareness has significant ground to cover. Pricing is an issue. more... |
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| AAAI to hold Goafest 2007 on April 20-21 |
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AAAI has announced that Goafest 2007 would be held on April 20 and 21, 2007. This year’s Goafest will give away Creative and Media awards, a move that will provide creative and media agency professionals to look at advertising holistically. more... |
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| HC refuses to stay telecast Ordinance |
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The Delhi High Court has refused to stay the Sports Broadcast Signal Ordinance 2007 and has also refused to issue any interim direction till February 15, when it will hear the Nimbus petition again. more... |
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| Rajesh Mehta, formerly of Fevicol, joins Emami as VP-Marketing |
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Rajesh Mehta, who quit as Marketing Head of Pidilite Industries’ flagship brand, Fevicol, last month, has joined Emami as VP-Marketing. He will be responsible for the Emami Group’s product launch initiatives. more... |
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| BBC World gets aggressive on India |
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Beginning with the setting up of a marcom team to launching the first ever India-centric campaign, BBC World has quite a few things planned for India in the near future to make its presence increasingly felt. more... |
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| Akaash Bangla gets a makeover, beefs up programming |
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Akaash Bangla, the Bengali general entertainment channel, has undergone a makeover. The channel not only has a new logo and a new identity but in terms of programming too, there have been some changes. more... |
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| Elvis Sequiera moves from Percept/H to JWT Delhi as ECD on Hero Honda business |
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JWT Delhi has taken on board Elvis Sequeira as Vice-president & Executive Creative Director. He has moved from Percept/H where he was National Creative Director. He will be reporting to JWT Senior VP Rohit Ohri. more... |
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| S Mahapatra re-joins McCann Erickson as VP |
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McCann Erickson has roped in Sandip Mahapatra as VP and Head of Planning at its Delhi office, to fill in the vacancy left by Arvind Mohan recently. more... |
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| Raj TV IPO opens tomorrow |
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Raj Television Network is all set to enter the capital markets with an initial public offering of 35,68,250 equity shares at face value of Rs 10. The issue opens on February 14, and will close on February 23. more... |
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| Zee Telugu to launch two new youth shows |
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To further bolster its successful forays into youth- centric programming, Zee Telugu is gearing up to launch Sa Ri Ga Ma Pa Little Champs and Campus Campus. more... |
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| Italy is the partner country at Frames 2007 |
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Italy will be the partner country of the FRAMES 2007, being held from March 26-28 in Mumbai. The three-day convention will have around 30 sessions covering the entire gamut of the media and entertainment sectors through six different tracks including the new digital track. more... |
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| Indian advertisers do not see ‘click fraud’ as a threat yet |
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Click fraud has been on the rise in the online search marketing industry with the growing number of online advertisers. While this is a serious issue in the developed markets, how serious is the threat in the Indian online advertising market? more... |
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| Elephant Advertising’s multi-platform KBC campaign hits American market |
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The US-based South Asian advertising agency Elephant Advertising, a wholly own across print, television, direct mail and outdoor to promote KBC3 in North America. ed subsidiary of CineMaya Media, has released a multi-platform advertising campaign more... |
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| Sansui aims to score with Rahul Dravid as brand ambassador |
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Consumer electronics major, Sansui, has signed Indian cricket captain Rahul Dravid as its brand ambassador for its range of television and home theatre systems. The company plans to launch an aggressive multimedia campaign soon. more... |
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International: Apple Plan: Lead consumers into temptation -- and away from vista
Mounts counterattack to Microsoft's new OS Ad Blitz |
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Mac's on the attack. As Microsoft threw public parties in Times Square to celebrate its Vista operating system and lavished an estimated $500 million on the launch, barely a peep has been heard from Cupertino, Calif. -- until now. more... |
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Ads of the day On Commercial Break | 'What Affects the World, Affects You' - BBC World's first-ever India campaign engages Indian audiences.
BBC World Fashion
BBC World Deforestation
Language: English
Duration: 2 ads of 30 sec each |
| News from latest issue of Impact |
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The impact Person of the Year 2006: Rajdeep Sardesai
The journey from the days of drawing a princely four-digit sum at The Times of India’s offices, to where is today, reflects a climb that has been steady yet laden with risks that only a dreamer can pursue. Every journalism student aspires to be a Rajdeep Sardesai – with or without stakes in the channel they work for. He is among the few who stand testimony to the fact that Content is the ‘Bread’. He is also practical enough to admit that if content is king, then distribution is god. Impact Person of the Year 2006, Rajdeep Sardesai, stands tall today with several accolades for his accomplishments already. Impact caught up with the rising star in the Indian media for his take -- on the year gone by, and the road ahead, a day before the award was announced. more...
| REVEALED: The Unfamiliar Dasmunshi
There are more facets than we knew to our Information and Broadcasting Minister's personality, as BBC Hindi India Editor, Sanjeev Srivastava helps us discover. He does so while getting the poet and staunch political leader to reveal more around his personal life. Courtesy 'BBC Ek Mulaqat', Impact features part of the conversation that is to be broadcast on the show on Sunday, 11 February 2007 at 12.00 noon on Radio One in Delhi and Mumbai. Read on… more... | HOT PROPERTY, COOL UNDERTAKING!
Impact gets Salil Bhargava, CEO of Jump Games, to talk about the experience of being associated with the company that created Fido Dido; and to share details on the mobile offerings to be expected around the character. We also indulge Joanna Ferrone in conversation on topics involving the popular character and what is to be expected of the iconic Dido in times to come. The chat with US-based Honest Entertainment's Founder, President & Creative Director Ferrone, proved to be interesting. more... | | | |
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