| Chernin puts India on Star radar again; hints at more autonomy from HK |
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To stem the rising tide of resentment from India which saw two of its pillars leaving the organisation and many more bidding their time, News Corp President and COO Peter Chernin has flown into Mumbai to spend some quality time with various department heads at Star India. According to the people in the know, he has reportedly assured them to look into each issues positively and even hinted at giving more autonomy to India operations from Hong Kong. He has also hinted at hiring more talent, and pumping more money into new projects. more... |
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| Telecast Ordinance: HC to hear Nimbus petition today |
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The Delhi High Court will hear the Nimbus Communications petition against the Sports Broadcast Signal (Mandatory Sharing with Prasar Bharati) Ordinance 2007 today—February 12. The government issued the Ordinance on February 7 after Nimbus refused to share its live telecast with Prasar Bharati and challenged the existing uplinking guidelines that made it mandatory for private sports channels to share live feed of sporting events of national importance with the pubcaster. more... |
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| KBC Week 2: Rating still fails to beat expectation |
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The second week numbers are out. KBC–SRK ratings are still in the 8-10 TRP mark. And the industry is still waiting to state ‘hit’ or ‘flop’. more... |
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| Zee launches Marathi news channel 24 TAAS |
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Riding on its success last year, Zee News has announced the launch of its much-awaited Marathi news channel, Zee 24 Taas, the only news channel in Marathi. more... |
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| CVS Sharma to head Arc Worldwide |
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CVS Sharma aka Venke has joined Leo Burnett to will head Arc Worldwide India, the global marketing services agency aligned with the Publicis-owned Leo Burnett. more... |
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| Sony gears up for Indian Idol 3 |
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Indian Idol is back on Sony Entertainment Television again with the telephone lines for the third season opening on February 10. more... |
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| DAVP rate issue: INS threatens judicial recourse |
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With only a moth or so is left for different DAVP rates for newspapers and magazines to come into effect, INS President Hormusji N. Cama has threatened to drag the I&B Ministry to the court if it goes back ahead with its implementation. more... |
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| Rashtriya Sahara enters Kanpur, eyes Dehradoon |
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Rashtriya Sahara has launched its Kanpur edition on February 10, making it the fifth edition from the Sahara Group, after Delhi, Lucknow, Gorakhpur and Patna. more... |
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| Brand Curry enters retail space with Hot Spots win |
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The New Delhi-based Brand Curry has added yet another business to its kitty by bagging the retail account from Hot Spots, the retail initiative of Spice Telecom, which in turn is a sister-concern of MCorp Global, run by the BK Modi Group. The account was being held by Noshe Oceanic. more... |
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| IDG launched MacWorld |
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International Data Group (IDG) has brought its flagship magazine MacWorld to the country. MacWorld, has been delivering on the information requirements of Mac enthusiasts in over 14 countries for 22 years now. The original US edition of the magazine, priced at $6.99, is available in India in an electronic format and is bundled free of cost along with the technology publication, PC World. more... |
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| Get more than what you ask for with Mudra’s LIC spot |
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The life insurance major LIC’s new campaign speaks of getting more than what one asks for. The creative from the Mudra stable equates the New LIC Bima Gold cover to a person getting much more than what he asks for at a restaurant. more... |
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| Promodome Comm bags 3 accounts |
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The New Delhi-based Promodome Communications has acquired the Rs two-crore advertising duties for Carlson Hotels Asia Pacific, a division of Carlson Hotels Worldwide. The agency has already rolled on their print campaign in some of the leading business, fashion and travel magazines for Carlson. That apart the agency has also bagged the Delhi Police and Reed Exhibitions accounts. more... |
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| Times Now launches entertainment show |
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Times Now, the English general news channel from the Times group and Reuters, has announced the launch of its new daily format show named E-Now, which will be rolled out from today. more... |
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| Ad volumes of soft drinks in print grew 2.1 times in 2006: AdEx study |
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Aerated soft drinks garnered 80 per cent of the ad volumes in print in 2006, with most soft drink ads seen in publications from the North zone. Coca-Cola led advertising with a 51 per cent share in print. The soft drink major also had a high usage of innovative ad-layouts in 2006.
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| Sanyo BPL aims to acquire 17% CTV market |
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Sanyo BPL Private is aiming to acquire 17 per cent colour television (CTV) market in India in the next five years. The company will make available BPL CTVs in 16,000 sales outlets and Sanyo CTVs in 10,000 retail outlets in the country in the next two years. more... |
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Ads of the day On Commercial Break | 'What Affects the World, Affects You' - BBC World's first-ever India campaign engages Indian audiences.
BBC World Fashion
BBC World Deforestation
Language: English
Duration: 2 ads of 30 sec each |
| News from latest issue of Impact |
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The impact Person of the Year 2006: Rajdeep Sardesai
The journey from the days of drawing a princely four-digit sum at The Times of India’s offices, to where is today, reflects a climb that has been steady yet laden with risks that only a dreamer can pursue. Every journalism student aspires to be a Rajdeep Sardesai – with or without stakes in the channel they work for. He is among the few who stand testimony to the fact that Content is the ‘Bread’. He is also practical enough to admit that if content is king, then distribution is god. Impact Person of the Year 2006, Rajdeep Sardesai, stands tall today with several accolades for his accomplishments already. Impact caught up with the rising star in the Indian media for his take -- on the year gone by, and the road ahead, a day before the award was announced. more...
| REVEALED: The Unfamiliar Dasmunshi
There are more facets than we knew to our Information and Broadcasting Minister's personality, as BBC Hindi India Editor, Sanjeev Srivastava helps us discover. He does so while getting the poet and staunch political leader to reveal more around his personal life. Courtesy 'BBC Ek Mulaqat', Impact features part of the conversation that is to be broadcast on the show on Sunday, 11 February 2007 at 12.00 noon on Radio One in Delhi and Mumbai. Read on… more... | HOT PROPERTY, COOL UNDERTAKING!
Impact gets Salil Bhargava, CEO of Jump Games, to talk about the experience of being associated with the company that created Fido Dido; and to share details on the mobile offerings to be expected around the character. We also indulge Joanna Ferrone in conversation on topics involving the popular character and what is to be expected of the iconic Dido in times to come. The chat with US-based Honest Entertainment's Founder, President & Creative Director Ferrone, proved to be interesting. more... | | | |
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