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Fri, February 09, 2007 03:15:22 PMFrom:
Mediaweek Breaking News
Subject:
Media Audit/Ipsos Gets Funding From CC, Cox, Entercom
BREAKING NEWS FROM MEDIAWEEK ONLINECopyright 2007 - The Nielsen Company, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
The Media Audit/Ipsos announced Friday during a press conference at the Radio Advertising Bureau's annual conference in Dallas that the two companies have received several million dollars in funding from a handful of broadcasters, including the nation's largest, to conduct the first field test of its smart cell-phone ratings service, reports Katy Bachman. The test, among 2,500 participants 12-plus in Houston, is planned for later this year in October and slated to run through January 2008.
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