Adweek Breaking News


TiVo: Bud Light Ads Top Super Bowl

BOSTON A pair of 30-second spots for Anheuser-Busch's Bud Light were the most viewed Super Bowl commercials, according to data provided by TiVo,
which measured both live and recorded viewing in 10,000 subscriber households.

Bud Light's "Language Course," with comic Carlos Mencia, was the most viewed spot, followed by a commercial titled "Rock, Paper, Scissors," TiVo
said.

Ameritrade had held the lead slot in each of the last two years, but that company did not run ads on yesterday's Super Bowl.

--David Gianatasio


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TiVo: Bud Light Ads Top Super Bowl