WOMMA's Womnibus #2.21
- WOMMA Announces 2007 Basic Training Event
- HBO Uses Libations to Schmooze Viewers, Garner WOM
- 'Viral Learning Center' Video Hits Home, Spreads WOM
- Wii Taps Unlikely Word of Mouth Partners: Moms
- Briefly:
Networks Vs. YouTube, Marketing Without a Budget
 Tell a friend: http://www.womma.org/tell/
1> WOMMA Announces
2007 Basic Training Event
WOMMA's much-anticipated Word of Mouth Basic Training (WOMBAT) event for 2007 has been announced, and we know you're not going to want to miss it. WOMBAT is your how-to resource for everything word of mouth. A full roster, jam-packed with case studies and practical, hands-on lessons for anyone involved in buzz, viral, blog, word of mouth, and grassroots marketing.
When: April 17-18
Where: New Orleans!
What: 50+ amazing speakers, how-to instruction, detailed case studies, and tons of high-energy WOM networking
Why: Basic training is the foundation of every word of mouth effort, and this is your two-day WOM boot camp
Sign up today
What do past attendees have to say about WOMBAT?
"WOMMA is like going to an all you can eat buffet where they also give lectures on Word of Mouth." Jeff Goodman, Moses Anshell
"It's great to see what other like minded people are doing. I really have a sense that we're building something here."
Tac Anderson, BlueLine Grassroots
"This was a new world for me and I appreciate how you made the content easy to understand. I am leaving with so many ideas and concepts!" Nicole Sampson, Deep - A Marlin Network Agency
"The best and most informative conference I've ever attended -- and fun as well." Ivan Palmer, Wildfire
2> HBO Uses Libations to Schmooze
Viewers, Garner WOM
To promote the second season of its hit series "Rome," HBO gave diners in more than 90 restaurants in New York, Los Angeles, and Chicago complimentary bottles of wine. The bottles were served with a card that read: "A taste of 'Rome' awaits you. Ask server for details." The appropriately branded bottle of curiosity-inducing spirits, as well as the experience of getting a surprise freebie, are things HBO hoped restaurant goers would take home with them. The free wine may have inspired conversations with friends and family, and might have even influenced the channel-surfing trajectories of wine recipients. Either way, HBO found a clever way to use word of mouth to keep its series top of mind.
Learn more (Ad Age)
Learn more (Promo Magazine)
3> 'Viral Learning Center' Video
Hits Home, Spreads WOM
In a (not so subtle) twist of irony, Comcast is using a YouTube video to promote its new website, Ziddio.com. The video, which pokes fun at the current scramble to try to uncover the "secrets" of making online videos turn viral, is a spoof of a vocational school commercial. In it, the "Viral Learning Center" claims to be able to help floundering marketers master such things as: the art of falling, hurting yourself, hurting others, hurting animals, using animals to hurt people, Eastern European dance routines, and working with excrement and vomit.
Ziddio is a contest-based home for user-generated videos, the only caveat being that the contests are based on Comcast ON DEMAND brands and programming. Contest-winning videos will be available on Comcast ON DEMAND, as well as on the site, which may drive viewership.
Watch the video
4> Wii Taps Unlikely Word of Mouth
Partners: Moms
In an effort to win over the "CEO of the house," Nintendo has brought tech-smart "alpha moms" on board to help spread word of mouth about its new gaming system, the Wii. The alpha moms have hosted Mary Kay-style Wii parties, presumably inviting other moms in their social circles to come over and play video games, an activity traditionally reserved for their children. The moms were an integral part of Nintendo's efforts to get non-gamers to pick up the Wii controller and give it a try.
Alpha moms were just one part of the company's overall word of mouth efforts. Consultants for Nintendo also identified gamer loyalists and large, multi-generational families in eight U.S. cities to generate buzz around Nintendo Wii, putting the game in the hands of a remarkably diverse group of talkers.
Learn more
5> Briefly:
Networks Vs. YouTube, Marketing
Without a Budget
Conglomerates Attempt to Take on YouTube
MD Moms Gets Patients, Friends Involved for WOM Success
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