Adweek Breaking News


GM to Shift $200 Mil.+ Saturn to Deutsch

LOS ANGELES General Motors will shift its Saturn brand to Interpublic Group's Deutsch/LA from Omnicom Group's Goodby, Silverstein & Partners without
a review, according to sources.

The move could come as soon as this afternoon.

GM spent $190 million advertising Saturn through the first 11 months of last year after spending $215 million in 2005, per Nielsen Monitor-Plus.

--Gregory Solman


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GM to Shift $200 Mil.+ Saturn to Deutsch