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Wal-Mart Shifts CMO Fleming

BOSTON Wal-Mart said it has moved John Fleming from chief marketing officer to director of the company's merchandising operations.

Stephen Quinn has been promoted to evp, CMO, replacing Fleming. Quinn joined the company in 2005 as svp, marketing. Before coming to Wal-Mart he
spent 13 years at the Frito-Lay division of Pepsico, including a stint as CMO.

Fleming's new title is chief merchandising officer. His departure from the marketing ranks had been anticipated following the conclusion less than
two weeks ago of Wal-Mart's often chaotic repitch of its estimated $570 million ad account.

--David Gianatasio


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