Adweek Breaking News




Coca-Cola Returns to Super Bowl

LOS ANGELES Coca-Cola will advertise during the Super Bowl for the first time in nearly a decade, a company representative confirmed.

Coke has bought two first-half slots for 60- and 30-second Coke Classic spots crafted by Wieden + Kennedy in Portland, Ore.

A 30-second spot on CBS' Feb. 4 telecast costs upwards of $2.5 million.

--Kathleen Sampey, Gregory Solman and Kenneth Hein/Brandweek


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Coca-Cola Returns to Super Bowl