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ChangeThis Newsletter No. 30
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Issue 30.01
TEASER ALERT: Due to unforeseen production difficulties, Dan and Chip Heath's manifesto, Talking Strategy, will be published in February's issue. While you wait, check out their book, "Made to Stick" to learn why some ideas survive and others die.
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Issue 30.02
You are Being Lied To and Other Truths
By Larry Winget
This is a manifesto’s manifesto and an absolute ChangeThis reader must-read. Here, Larry Winget is everything you know him to be: upfront, relentless, hilarious, and full of wisdom about giving and getting business advice.
http://changethis.c.topica.com/maafxkCabvPnbcfFZGab/
http://www.changethis.com/pdf/30.02.BeingLiedTo.pdf
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Issue 30.03
Reclaim your Life: A Two-Week Challenge to Help You Regain Time
by Stuart Levine
January 1st comes around and we all make a resolution or two. By February 1st, we’ve failed more than we’ve succeeded and are back on last year’s track. Stuart Levine has the antidote. Here are 11 of his 100 rules for changing your life and making more of your work/life balance.
http://www.changethis.com/30.03.ReclaimLife
http://www.changethis.com/pdf/30.03.ReclaimLife.pdf
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Issue 30.04
Work as Refuge: How to Add Meaning to Your Life at Work
by Jonathon Flaum
The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another day at the office. Every day the same. But it doesn’t have to be that way. Jonathon Flaum shows you how to find meaning in your every day work.
http://www.changethis.com/30.04.WorkAsRefuge
http://www.changethis.com/pdf/30.04.WorkRefuge.com.pdf
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Issue 30.05
How to Become a Customer Action Hero in 10 Steps
by Jeanne Bliss
“Rate your experience from 1 to 10.” “Would you recommend our company?” We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan to actually make our customers happier.
http://www.changethis.com/30.05.CustomerActionHero
http://www.changethis.com/pdf/30.05.CustomerActionHero.pdf
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Issue 29.05
30.06
Manifesto for Experimentation
by Joseph Jaffe
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way.
http://www.changethis.com/30.06.ManifestoExperimentation
http://www.changethis.com/pdf/30.06.ManifestoExperimentation
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