Back to newsletter list$150 Mil. Volvo Eyes 7 NEW YORK At least seven contenders have reached the semifinal round of the estimated $150 million Volvo creative review, sources said. They are: Havas' Euro RSCG and its sibling Arnold; Publicis Groupe's Fallon; WPP Group's JWT and Ogilvy & Mather; independent StrawberryFrog; and Omnicom Group's 180, according to sources. Euro RSCG has worked on the brand since 1991 and handles Volvo in the U.S. Volvo executives are scheduled to begin chemistry checks next week, visiting each of the shops before choosing finalists, sources said. Final pitches will take place in March. --Eleftheria Parpis and Kathleen Sampey Go to http://www.adweek.com for the full story.Copyright 2006 - VNU Business Media, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
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