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TO DO:
1> Log in to the New WOMMA
Member Center
WOMMA has launched a major new service for our members: a fully interactive, web-based community that we're calling our Member Center. This virtual, members-only community features social networking, discussion groups, discounts and specials, and exclusive WOMMA content -- all designed to help you connect with other members.
Currently-featured discussion groups include:
Brands-Only
BtoB
Consumer-Generated Media
Blogs
We'd like to extend an enormous thank you to Leverage Software for hosting the Member Center. It already hosts amazing, vibrant online communities for companies as large as Microsoft, Salesforce.com, InfoWorld, and The New York Times. And now, it hosts one for WOMMA, too!
WOMMA members should have received an email with their login and password. If you need assistance, please email membercenter@womma.org.
This is a beta program for our members. We encourage you to check out and use your new member service, and to let us know what else you would like to see.
Access the Member Center from the WOMMA homepage
2> Make a Nomination to WOMMA's
Leadership Committee
WOMMA is looking for nominations to its Leadership Committee (LC). The LC functions as a WOMMA advisory board and is made up of representatives from each membership class -- Governing, Standard, Small Business, and International. The LC is responsible for advising the Board of Directors on matters of the well being and greater good of our association, as well as for making appointments to WOMMA's Nominating Committee, which is responsible for electing candidates to WOMMA's Board of Directors during Board Elections. If you want to build your credentials as a leader in the word of mouth industry, this is the committee in which to do it.
To find out more, email Tarah Remington at tarah@womma.org.
3> Sign Up for
Word of Mouth Wednesdays
Bored with lunch? Get ready for something more exciting than a turkey sandwich, because WOMMA's Word of Mouth Wednesdays are back! WOM Wednesdays is our weekly, hour-long teleconference series where leading experts offer practical word of mouth marketing tips and techniques. Just register, dial in, and listen to get the ideas that will truly expand your marketing horizons.
Join us Wednesday, Jan. 17, and Wednesday, Jan. 24, at noon EST for our first WOM Wednesdays of 2007:
Jan. 17 -- How to Start a Brand Ambassador Movement: Learn to turn your most loyal customers into chatty advocates courtesy of scrapbooking company Fiskars Brands, maker of the famed orange-handled scissors. Featuring Virginia Miracle, director of word of mouth marketing for Brains on Fire, and Suzanne Fanning, senior manager of public relations for Fiskars Brands.
Jan. 24 -- Co-creation: The Ultimate Customer Engagement: Learn with real-world examples how social media has opened the doors for an even greater brand/customer connection -- one in which consumers are co-brand managers and sources for innovation within your company. Featuring John Bell, managing director of 360° Digital Influence, Ogilvy Public Relations Worldwide, and David Churbuck, vice president of global web marketing at Lenovo.
Cost is $20 for WOMMA members, $60 for non-members.
Sign up
4> Resolve to Participate in WOMMA
It's a new year and WOMMA has new ways for our members to get involved. So just in case your conviction to lose weight falls through, make a resolution you can keep: Do more for your industry by joining a WOMMA Group.
WOMMA Groups enable you to tackle large industry issues as well as smaller, project-focused tasks. Give us just two hours a month and we'll give you the chance not only to build an entire industry, but also to build an impressive resume within the growing word of mouth world.
We need dedicated volunteers to contribute to each of our growing Groups, including the Ethics, Membership, and Research Councils, just to name a few.
View a complete list of WOMMA Groups, then sign up |
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DONE:
1> New Member
Benefit Announced:
Exclusive Research
WOMMA is pleased to offer our members an exciting new benefit -- exclusive word of mouth research, courtesy of IM MS&L and The Keller Fay Group.
At WOMMA, we strive every day to give our members the fuel they need to build an active word of mouth practice within their companies. We do it with informative newsletters, out-of-this-world conferences, and groundbreaking commitments to best practices. More than anything, though, we do it with research, because you need numbers to truly turn conversations into campaigns.
Visit our recently-launched Member Center to download exclusive, members-only data from IM MS&L and The Keller Fay Group's "Conversation Catalysts" study. While you're there, check out the other features -- social networking, discussion groups, discounts, and specials, and members-only content -- that we've created to serve you better.
Download the report from our Member Center
2> New Website Launched
WOMMA has launched a new, redesigned website at www.womma.org. The site features a fresh, streamlined look and new, straightforward navigation to help users more easily find the information they're looking for. Whether you want to subscribe to one of our popular email newsletters, read our information-packed blogs, participate in a WOMMA Group, or find up-to-the-minute news on WOMMA events and projects, our new website makes it easier than ever for you to get involved.
Visit the new WOMMA.org
3> Joined: 10 New Members
Even more companies have joined WOMMA. Welcome to:
Backfence.com, IAKI, Mosaic, Citrix Systems, Frappe Marketing, Chameleon PR, Motivation Mechanics, Mountain Equipment Co-Op, re:invention, and DoubleClick.
We thank everyone for their support!
4> Spreading the Word
WOMMA member Sam Decker of Bazaarvoice was quoted recently at MSNBC.com in an article about customer reviews in the retail sector ... Congratulations to Tony Telloni, who was recently named New York Market Leader at WOMMA member company Burson-Marsteller ... Congratulations to WOMMA member company qtags, which was recognized recently by MarketingSherpa for a campaign that it designed for Popeyes ... Congratulations to WOMMA member Mary Clare Hunt of Interpret-Her, who has a new book, "In Women We Trust."
Are you speaking at a conference? Quoted in the press? Making a change at work or at home? Tell us about it and we'll spread the word! Email editor@womma.org.
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