Data to Benchmark Your Marketing Campaign
All the essential information is here, including cost per contact, revenue per contact, cost per order, and cost per lead for both consumer and B-to-B. The DMA 2006 Response Rate Trends Report will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising. This landmark report drills down to target your unique needs, with:
7 media applications
4 different campaign objectives
19 major industries
over 50 product and service categories
conversion rate lead generation
New for 2006- Trend data for three-year period (2004-2006) provides you with a more dependable and concentrated benchmark.
Response Rate Trends Report - more info
|
| |
Help Others Build Their Business
Please share this email with two business people you know. You can do it automatically at the bottom of this page. Thank you!
|
| |
| |
| |
| Attention NMOA Members | | | Are you looking for medical insurance that is affordable? Then here is good news! National Healthcare Alliances has a major medical plan as well as mini-medical insurance plans for NMOA members. Plans start at $119.65. Each plan includes (at no additional cost) co-pay prescription, dental, and vision benefits.
health insurance - more info | | |
| Direct Mail more Effective than Web | | | When asked what their most successful tool used in 2006 was, over half of the survey respondents cited traditional mail; Web projects were cited as the second most useful; and email marketing projects were cited as the third most useful.
Direct Mail more Effective than Web - full article | | |
| Worldlink to handle Direct Response Spot Sales for Azteca America | | | WorldLink, one of the country’s fastest growing full-service media sales firms, has taken on Direct Response (DR) spot sales for Azteca America, the well-known Hispanic television network that reaches nearly 90 percent of the U.S. Hispanic audience.
Hispanic Television - full article | | |
| Ultimate eBay Research Software Unveiled | | | New auction research software delivers information & statistics only eBay insiders previously had access to. AuctionOptimizer announces the release of a new web-based auction research software tool that's designed specifically to provide sellers with the research information they need to make money on eBay.
eBay Research - full article | | |
| Direct Marketing Events | | | Update your calendar! Don’t miss a Direct Marketing event again. For a listing of upcoming Mail Order and Direct Marketing industry events – please click on the link below.
www.DirectMarketingEvents.com | | |
|
Back to newsletter list
