Adweek Breaking News



$1 Bil.+ Sprint Nextel in Play

NEW YORK Sprint Nextel is launching a review of the creative portion of its ad account, the client has confirmed.

The telecommunications giant spends more than $1 billion annually in U.S. measured media.

The client plans to consolidate the business at a single agency by the end of the first quarter.

--Andrew McMains


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$1 Bil.+ Sprint Nextel in Play