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Brandweek Logo   THE DAILY INSIDER December 19, 2006
  ? Anheuser-Busch Throws Red Flag on Nascar Title Sponsorship
? ESPN Plays With Arena Football League
? Anti-Smoking Effort Jumps on Social Networking Sites
  In The News
Anheuser-Busch Throws Red Flag on Nascar Title Sponsorship
Anheuser-Busch said this week the company will not renew its sponsorship of Nascar?s Busch Series when the contract expires in 2007. MORE ?

ESPN Plays With Arena Football League
ESPN said today it has signed a five-year deal with the Arena Football League that includes a minority ownership stake in the league and national broadcast rights. MORE ?

Anti-Smoking Effort Jumps on Social Networking Sites
The American Legacy Foundation's national smoking prevention campaign aimed at youth tackles social networking Web sites with the latest phase of the "Infect truth" campaign. MORE ?

Radio City Drives Deal With Lincoln Mercury
MSG Entertainment said today it has signed a multiyear deal making Lincoln Mercury the ?official vehicle? of the world-renowned Radio City Music Hall. MORE ?

'War On Terror' Is a Tough Sell for Game Designers
If the experience of the U.K. company TerrorBull Games is any guide, toys that let consumers play at war are OK, but toys that let consumers satirize war are not. The company has been prevented from showing its ?War On Terror, The Boardgame? at industry toy fairs in New York, London and Nuremberg, and is unable to find a distributor for it in either the U.S. or Europe.MORE ?

Pregnancy Test's Clearblue Odyssey
Home pregnancy kit Clear Blue Easy from Inverness Medical Innovations will be relaunched the day after Christmas with a national television spot, said Amalgamated, the agency responsible. MORE ?

Download Service for PSPs Eyed by Sony
Sony Pictures reportedly will launch a video-downloading service next year aimed at boosting the PlayStation Portable's profile as a multimedia device and not just a hand-held game player. MORE ?

  Short Takes
FLUSH WITH SUCCESS: Just when we thought we?d seen enough odd pet products to last a lifetime, something else showed up in our in-box today. (With thanks to regular reader Lucy F.) The good folks at Cat Genie.com are marketing a self-cleaning, self-flushing toilet for cats, and it?s got to be seen to be believed. The device needs to be near a water source (for the flushing part) and electricity (for the cleaning part), and the real-life demo (Ew.) on the Web site shows just how the device works. But while cleaning out the litter box in our house is a most disagreeable job, we?d rather do that than part with the $299.99 they?re asking for the Cat Genie. Besides, that?s what we have teenagers for.

DOG-GONE GOOD IDEA: The fallout from Hurricane Katrina continues in Louisiana even to this day, but one group is trying to help the smallest victims, displaced dogs. Doggie's Angel, a charitable organization committed to the rescue of homeless animals, has created a unique pin-up/dog calendar, featuring some rescued pups along with, ummm, rather exotic models. ?Gifted photographers, working with a gorgeous model and some adorable rescued puppies, have created images that define the very ideal of beauty,? a rep for the group said in a release. Promising 60% of the calendar sale proceeds will go to the Louisiana SPCA, the calendar can be seen at Doggie?s Angel.com. (And be sure to notice how most of the dogs have a look on their face that says, ?Could my life BE any weirder??) It?s borderline safe for work, so be careful. But after having yourself a good look, pull out your credit card and order one. At 20 bucks, you can afford it.

BECAUSE I?M THE PARENT, THAT?S WHY! If that previous statement rings a bell, you might want to know about the ?Appreciation Station,? a new item being pushed by a Minnesota mom apparently at her wit?s end with her kids. ?Diana Low created The Appreciation Station as a way to reward her kids for what they were doing right, rather than focusing on negative behaviors and consequences,? according to a release. (And the cynic in us right now is wildly rolling his eyes?) It?s a treasure chest that holds prizes kids can redeem by cashing in tokens that parents give them to reinforce good behavior. "The Appreciation Station is a constant, visual reminder that we should appreciate and celebrate a job well done in our home," Low said. (There they go again.) But at $99.95, we have a better idea. Take that 100 bucks, and keep it around as a pile of singles. Throw the kid a buck or two when they do something right. They?re happy, you?re happy, everybody wins.

AND IT'S GOOOOOD! Recall the Miller Lite TV ad where the Men of the Square Table scoff at Burt Reynolds' suggestion for a new sign to wave at football games? Turns out, no idea is too stupid for a sports stadium. Last Sunday, as the Tampa Bay Buccaneers lined up to kick a second quarter field goal at Soldier Field, two Chicago Bears fans sitting behind the goal posts hoisted a big letter "B" and a cardboard padlock. Although it's no John 3:18, ?B-lock? signage sightings have popped up in ESPN highlights of at least one other NFL game last weekend. Miller Brewing spokesman and Dig Communications president Pete Marino swears that the beer company isn't planting B-lock duos in NFL stadiums, nor has it recruited end zone ticket holders as free-lancers. Hmmmm. --Mike Beirne

So yesterday, we mocked made mention of a company called ?Snoozester,? which will give your employees a morning wakeup call if you sign on with them. We?re happy to report that Snoozester chimed in on the report at our new Short Takes Blog site to set things straight. Read what they have to say, or add your own comments to that or any other Short Take. It's democracy in action!
 FROM THIS WEEK'S ISSUE
    USA Network Now Uncovers Its Favorite Ad Characters
Tony Sinclair's favorite color? Olive with a touch of pimento. His favorite vegetable? Does the cocktail onion count? Well, what kind of answers would you expect from Tanqueray gin's sarcastic spokescharacter? Sinclair will be the first of many advertising icons that USA Network will integrate into its "Characters welcome" ad campaign. MORE?
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 FEATURES AND OPINION  
    Out of the Box: Gifts That Keep On Giving
Consumers are dreaming of a Red Christmas this year, according to the Holiday Trend Tracker from agency Cone in Boston, which says companies' charitable choices will play a stronger role in purchase decisions. MORE?
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