WOM Research #2.14
- Keynote Ron Fournier Wows WOMMA Crowd
- Measuring Word of Mouth Vol. 2: A Stunning Debut
- Conference Audio: Here's What You Missed
- Thank You Attendees and WOMMA Members!
 Tell a friend: http://www.womma.org/taf.htm
1> Keynote Ron Fournier Wows
WOMMA Crowd
Ron Fournier, co-author of the best-selling "Applebee's America" and editor-in-chief of social networking site HOTSOUP.com, presented to a room packed with the industry's top research experts at WOMMA's Research Symposium yesterday, in Washington, D.C. Fournier has been one of the champions of word of mouth marketing, bringing it to Capitol Hill and explaining how religious, business, and political leaders must earn their supporters' loyalty by sharing fundamentally in their values, interests, and goals. He spoke on those same ideas during his address, expressing his obvious enthusiasm for the industry's driving principals of putting the customer (or constituent) first.
Learn more about Fournier's Keynote presentation
2> Measuring Word of Mouth Vol. 2:
A Stunning Debut
WOMMA unveiled the second volume of its growing word of mouth marketing research collection at yesterday's Research Symposium. The majority of the late morning and afternoon agenda was dedicated to presentations by contributing authors. Award papers from BzzAgent, Echopinion!, and the Keller Fay Group were highlighted with a special awards presentation.
Learn more about Matt McGlinn from BzzAgent's presentations
Learn more about William Mosher from Echopinion!'s presentations
Get your own copy of Measuring Word of Mouth Vol. 2
3> Conference Audio: Here's What
You Missed
Couldn't make it to the Word of Mouth Research Symposium? Not to worry. While we haven't yet figured out a way to package and airmail the whole conference experience (we need a MUCH bigger box), we do have all of the conference audio available on CD. It's a great way to hear some of the presentations that your industry peers are talking about, and a great way to join the conversation.
To order conference audio, click here
Note: All Symposium attendees will get a free copy of conference audio -- compliments of WOMMA. Watch your mailbox!
4> Thank You Attendees and
WOMMA Members!
WOMMA would like to take this opportunity to thank all of the attendees and dedicated member companies that make our events possible. To express it most sincerely, none of this would be possible without your enthusiasm, support, and contributions.
WOMMA would also like to thank all of the speakers and panelists who contributed their time and expertise to this event, as well as the event partners and sponsors who worked with WOMMA to bring this event to all of our attendees.
A special thanks to WOMMA's Board of Directors. You folks rock!
So, "high-five" to everyone for making this event the exciting, dynamic experience that it was.
Thank you,
From WOMMA
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