Back to newsletter listDate:
Mon, December 11, 2006 04:40:57 AMFrom:
Mediaweek Breaking News
Subject:
Rodale Moves to Integrate Online, Print Staffs
BREAKING NEWS FROM MEDIAWEEK ONLINECopyright 2006 - VNU Business Media, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
------------------------------- SPONSOR ------------------------------
On Sunday evening, Food Network's Iron Chef America was watched by a record-breaking 5.8 million viewers, making it the network's most watched show ever among A25-54, and tying for #1 cable's biggest draw of the night. For details, visit
http://www.FoodNetworkAdSales.com
----------------------------------------------------------------------
Rodale today is announcing a sweeping series of changes to integrate its print and online functions, reports Mediaweek's Lucia Moses. Its approach differs from that of other publishers who have taken incremental steps to integrate online and print sales, or merged editorial and sales functions on a title-by-title basis, to reflect the readers and advertiser? platform-neutral approach to media. Rodale, meanwhile, is attempting to change the way it sells and manages content for all its brands at once.
For more details, and for breaking news throughout the day, go to Mediaweek.com
----------------------------------------------------------------------
Terms Of Use and Privacy Policy.
You are currently subscribed to the Mediaweek Breaking News newsletter as ralrusu@gmail.com.
To ***, click here.
