 Wal-Mart Plans to Revisit Review; Hispanic Finalists Await
Decision
December 7, 2006 - Following an arduous process, four Hispanic advertising agencies have been kept on hold by Wal-Mart.
 
Independent Music Co. UBO Shuts Down
December 7, 2006 - Urban Box Office (UBO), the not quite record label that had a soft launch with a huge hit last spring
-- the controversial Spanish-language version of "The Star-Spangled Banner" ("Nuestro Himno") -- ceased operations today.
Latino Kids Hooked on English-Language Programming
December 7, 2006 - Hispanic children aren't all that interested in feel-good shows in Spanish-language television. At
least that's what recent ratings from Nielsen Hispanic Television Index (NHTI) suggest.
Roehm, Womack Exit Wal-Mart
December 5, 2006 - Julie Roehm, svp-marketing communications for Wal-Mart, and Sean Womack, vp-communications
architecture, have abruptly left the company,according to sources, Brandweek has learned.
Ad Spend Grows for Spanish-Language Media
December 5, 2006 - Ad spending on Spanish-language television increased by more than 19 percent in the first nine months
of 2006 over the same period last year, according to data released on Tuesday by TNS Media Intelligence.
Spanish-Language Radio Outpacing Overall Market
December 4, 2006 - The investor group set to acquire Clear Channel would be wise to accelerate the No. 1 radio station
owner's two-year effort to expand into Spanish-language radio.
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MARKETING Y MEDIOS MAGAZINE
Finding standouts in Hispanic marketing can be a rigorous process, unless you've been following five thriving brands ?€? and the people behind their
successes ?€? over the course of a year. Marketing y Medios has and presents them here.
Also, Vying for Viewers: Cable and satellite
operators scramble to attract Hispanics with ever-expanding offerings that go beyond simple TV.
Read the November/December issue now
online.
 AOL Latino launched its new portal on Dec. 4, making the bilingual Web site available to all
users. The man steering the new incarnation is Ralph Rivera, who was named vice president and general manager of AOL Latino on Oct. 11.
Click here
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