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ChangeThis Newsletter No. 29
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Issue 29.01
Elegant Solutions: Breakthrough Thinking the Toyota Way
by Matthew E. May
One million ideas a year. A culture of innovation. An
intrinsic belief that good enough never is. Matthew May’s
manifesto shows you how Toyota’s principles and practices
will help you engage your creative spirit and bring elegant
solutions to your work and life.
http://changethis.com/29.01.ElegantSolutions
http://changethis.com/pdf/29.01.ElegantSolutions.pdf
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Issue 29.02
No Need to Fear: How Global Outsourcing Equals Opportunity
by Steve Hamm
It’s become a commonplace topic of conversation: the
prevalent loss of American jobs to workers in foreign
countries. Here, Steve Hamm asserts that outsourcing
need not result in the vilification of foreign workers
and the American companies who choose to find cost
solutions overseas. Instead, he believes it offers
opportunity to those who choose to look for it.
http://www.changethis.com/29.02.NoNeedFear
http://www.changethis.com/pdf/29.02.NoNeedFear.pdf
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Issue 29.03
Co-Creation Rules!
By James Cherkoff and Johnnie Moore
Cherkoff and Moore present examples of open source
marketing that prove engagement trumps control in maximizing
customer experience and making meaning. It may be a platitude
to say that two heads are better than one, but this manifesto
features collaboration in a whole new light--between company
and customer.
http://www.changethis.com/29.03.CoCreationRules
http://www.changethis.com/pdf/29.03.CoCreation.pdf
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Issue 29.04
Purpose: How to Define It and Make It Work for You and
Your Company
By Nikos Mourkogiannis
Just read the first page of this manifesto, and you’ll
understand exactly what it is to have purpose. Read the
subsequent pages and you’ll find just how to develop
your own sense of purpose through discovery, excellence,
altruism and heroism.
http://www.changethis.com/29.04.Purpose
http://www.changethis.com/pdf/29.04.Purpose
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Issue 29.05
Women Bloggers: Changing their Worlds, Changing the World
by Elisa Camahort, co-founder of BlogHer
Women are the power consumers and connectors of the Internet,
and yet, their influence has mostly been invisible to the
mainstream media and industry pundits. The BlogHer web
community was created to offer a centralized location for
women bloggers, creating one voice out of many whispers.
http://www.changethis.com/29.05.WomenBloggers
http://www.changethis.com/pdf/29.05.WomenBloggers.pdf
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