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TO DO:
1> Register for the Summit -
Before It's Too Late
WOMMA's Word of Mouth Marketing Summit and Research Symposium is just one week away! Taking place next Monday, Dec. 11, through Wednesday, Dec. 13, this is the only conference where you can learn to do word of mouth, viral, buzz, and blog marketing -- and it only comes once a year. Don't miss it!
Register now to:
Hear amazing keynotes, including AOL's Ted Leonsis, Mentos' Pete Healy, and Ron Fournier, author of "Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community"
Participate in an exclusive networking session led by Douglas Walker, author of "The Official Rock Paper Scissors Strategy Guide"
Learn word of mouth strategies from Coca-Cola, Dell, Intuit, Microsoft, and more
Receive conference freebies, including a free dinner, a free CD of conference audio, and three free books
Research Symposium attendees: Get a free copy of WOMMA's new research anthology, "Measuring Word of Mouth Vol. 2"
Sign up for the Summit
Sign up for the Research Symposium
2> Get WOMMA's New, Data-Packed
Research Anthology
WOMMA's original research anthology, "Measuring Word of Mouth Vol. 1," was a huge success. The first ever collection of word of mouth surveys and studies, it's still selling today -- more than a year after its release. Now, by popular demand, we're releasing its follow-up, "Measuring Word of Mouth Vol. 2"!
This 200+ page book has all the best numbers, data, and measurements on word of mouth marketing techniques and trends. It features more than 20 exclusive research papers, including award-winning contributions from The Keller Fay Group, Echopinion!, and BzzAgent.
Purchase "Measuring Word of Mouth Vol. 2"
3> Submit to Our Case
Studies Library
The deadline for this year's Wommie Awards has passed, but don't fret: You can still submit your word of mouth case study to WOMMA's new, always-growing Case Studies Library!
The WOMMA Case Studies Library is a "how-to" resource for marketers who want to see word of mouth in action. It gives readers a better grasp on the different types of word of mouth marketing that are out there and gives contributors an opportunity to showcase their best and brightest work. Plus, all case studies submitted prior to our 2007 Summit will be eligible for our second annual Wommie Awards.
Learn more |
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DONE:
1> WOMMA Members Represent
WOM at ad:tech New York
With multiple conferences throughout the year and across the globe, ad:tech is easily one of the interactive marketing industry's largest and most influential events. Last month's ad:tech New York was no exception. The event drew more than 10,000 of the world's top marketers -- including scores of WOMMA members!
Thanks to the following companies, who were just a few of the many WOMMA members representing the word of mouth industry at ad:tech:
Allrecipes.com, AOL Digital Services, Bazaarvoice, Communispace, Digital Voodoo, DuPont, The Keller Fay Group, Intuit, Kimberly Clark, Nielsen BuzzMetrics, Nielsen//NetRatings, Organic, Target Marketing, and TechSmith.
View a complete list of ad:tech speakers
2> Joined: 10 New Members
Even more companies have joined WOMMA. Welcome to:
Outbreak, BiZBash Media, The Word of Mouth Company, Kiwanis International, buzzRAGE, LaMotta Strategic Communications, HSR Business to Business, Rosenberg Communications, NetVocates, and Wowza.
We thank everyone for their support!
3> Spreading the Word
Thank you to WOMMA member company ComBlu, which recently committed itself to the WOMMA Ethics Code ... Congratulations to WOMMA member company The Keller Fay Group, which was featured prominently in a recent issue of The New York Times ... Members Patrick Thorburn of Matchstick, Pinny Gniwisch of Ice.com, and Rick Murray of Edelman spoke last month in Toronto at Word Up! - Canada's Word of Mouth Marketing Conference ... Jim Scheinman of member company Bebo spoke last month at Forrester's Consumer Marketing Forum "Integrating Social Media" in London.
Are you speaking at a conference? Quoted in the press? Making a change at work or at home? Tell us about it and we'll spread the word! Email editor@womma.org. |
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