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November 30, 2006

Dear BNET reader,

It takes practice, an analytical eye, and a deep knowledge of your market to find new business opportunities. You have to see your customers, your products, and your competitors with a fresh perspective to be able to identify growth opportunities.

These BNET resources will help you find ways to grow your company as well as how to manage the growth process.

The Path to Intelligent Growth
Moving quickly and being the first mover in a given market are often perceived as essential factors to the success of companies today. A careful examination of case studies, however, provides some interesting insight into the possibility that waiting it out might actually be the best solution.

The New Math of Profitable Growth
For most CEOs, finding the next wave of profitable growth is at the top of their agenda, along with global sourcing, cost cutting and dealing with Sarbanes-Oxley. Many CEOs are finding that their growth muscles are a bit out of shape. The question arises how can companies find sources of new, profitable growth? This collection of articles presents the viewpoints of several top business leaders on growth strategies.

It's Time To Grow - The Right Way
Today's growth initiatives must be ever mindful of the hard-won efficiency lessons of the past several years. Strategies in vogue during the last growth cycle -- boosting revenues through mergers and acquisitions or using price cuts to gain market share without creating corresponding savings in operating costs -- will no longer suffice. The companies that do it best, the experts say, are those that understand that growth requires a different orientation from cost cutting but a similar zeal and who base their strategies on strong value leadership while simultaneously pursuing a diversified mix of growth initiatives.

Internal Competencies and Processes: A Lever for Corporate Growth
CEOs must balance nine factors to achieve growth. Four are internal to the organization and facilitate execution of growth strategies. Four are external and lead to awareness of opportunities for strategic decision-making. The final factor, brand strategy, serves to connect internal levers to external levers. Without maintaining a balance among the nine factors, companies run the risk of developing ineffective strategies or missing opportunities. This article explains this multi-layered approach to growth, and focuses on the internal lever of competencies and processes.

The Real Meaning Of Loyalty - The Key To Growth
Customer loyalty is still the Holy Grail for customer service and management leaders, and gaining and keeping loyal customers is increasingly recognized as the key to business growth. This article focuses on companies that build strong relationships internally and externally and finds that the greater loyalty a company inspires among its customers, employees, suppliers and shareholders, the greater its profit potential.

Growth? Now?
A successful corporate development program operates continuously, actively seeking out opportunities, even if the company is not currently interested in making any acquisitions. The exercise of examining these potential strategic moves can be illuminating, since it gives top management repeated opportunities to debate (and realign) the growth priorities in its business.

Identifying Opportunities for Your Business
In today's fast-paced business environment, continual changes to customer needs, technology, and sales channels can pose threats to your business as well as bring opportunities. It is important to step back frequently and analyze the way your business operates. This actionlist guides you through this re-assessment, focusing on how to spot and take full advantage of new opportunities that arise.

Sincerely,

Veronica Combs
BNET

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