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It Could Happen to You
San Francisco magazine is a monthly
lifestyle publication for readers in the San Francisco Bay Area. While I flip past the articles on local
society mavens, one section makes me pause. It's called Click, and it features large photos of news events
and street life that sprawl across the magazine's 20' x 24' spreads. The feel is spontaneous, not staged,
as if you could walk into the moments in time they capture.
I always wondered where those images came from, and in the latest issue, I found out: Flickr.
Yes, that Flickr, the Web site where anyone can post photos for free.
It seems that the magazine's regular photographers were too busy on assignments to capture the random moments
that are the heart of Click. The editors were struggling to fill Click until one day, they went to Flickr and
typed in "San Francisco." As editor in chief Bruce Kelly tells it, "Brilliant cityscapes, portraits, and street
details came on the screen... I had discovered that San Francisco has lots of outrageously enterprising photographers."
Since then, many of those Flickr photographers have become paid contributors to the Click section and other areas of the magazine.
The phrase "Do what you love and the money will follow" used to irritate me, but now I'm a believer, albeit with a slight
modification: "Do what you love, post it on Flickr, and the money will follow."
— Terri Stone, editor in chief
Designing with Grids
Whether you're working in print or the Web, grids are your friends. The consistency they bring means your message will
come across loud and clear. But you don't have to be a slave to grids. Veteran designer Jean Zambelli explains when to
use them, when to ignore them, and follows up with tips for using grids in Adobe InDesign.
"How can you benefit from a good grid system without being limited by the hypnotizing rows and tidy columns? The first
step is to think about the scope and scale of your project. For postcards, posters, illustrations, identity, small
brochures, and booklets, you may need only a bare skeleton of margin guides plus minimal ruler guides to help with the
alignment of objects."
http://www.creativepro.com/story/howto/24936.html
Here's some more grid help for InDesign:
http://www.creativepro.com/story/howto/24563.html
Discover the Logo in Any Name
Even the most mundane name has an interesting logo lurking inside it. The key to unlocking it is looking at the
letter-shapes themselves. Here's how to turn letters into logos.
"Light type — especially superlight as shown here — tends to feel airy and clean, informal and decorative. Heavy
type is steady, solid, muscular, and can easily dominate a space."
http://www.creativepro.com/story/howto/20870.html
Now that you have your logo, design a business card in 15 minutes:
http://www.creativepro.com/story/howto/20705.html
Review: Quark Print Collection
ALAP's Imposer Pro has been reborn as the Quark Print Collection. Confusingly,
this product is an Adobe Acrobat plug-in as well as a QuarkXpress XTension. But
that's where the confusion ends. As Brian P. Lawler reports, there's no doubt
that this bundle is a winner.
"When I last tested ALAP's Imposer Pro more than a year ago, it was the best
low-cost imposition product on the market. Its features approached those of
the very-high-end imposition products that came with a high price tag. The new
Quark Imposer is as good as ALAP's Imposer Pro, and at $299 for the bundle,
you'll spend $100 less you would have for ALAP Imposer Pro alone."
http://www.creativepro.com/story/review/24938.html
Check out our other recent Quark reviews:
Quark Interactive Designer 1.0
http://www.creativepro.com/story/review/24923.html
QuarkXPress 7
http://www.creativepro.com/story/review/24327.html
The Beauty of Old Maps
Looking at ancient maps not only reveals how our knowledge of the world expanded throughout
history but also how printing techniques evolved over time. Gene Gable takes you on an
illustrated tour of maps from 1531 to 1891.
"Early maps were like illuminated manuscripts — they served as both information sources and
great works of art. The border drawings on many maps depicted popular mythology, or highlighted
call-out locations and points of interest. Maps were hand engraved and sometimes took years to produce."
http://www.creativepro.com/story/feature/21824.html
Rearview Mirror: 20-20 Hindsight
Hallelujah! Quark introduces platform-independent licensing
http://www.creativepro.com/story/news/24928.html
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Search engines are teaming up to improve the Web crawl process
http://www.creativepro.com/story/news/24925.html
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Create professional photo presentations with Pixtivity
http://www.creativepro.com/story/news/24926.html
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Linotype introduces Office Alliance fonts
http://www.creativepro.com/story/news/24935.html
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DTP Tools and Pariah S. Burke ship Page Control 1.0
http://www.creativepro.com/story/news/24933.html
Wacky Web Site of the Week
Could you be the next Jackson Pollack?
http://www.creativepro.com/story/feature/23661.html
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