Date:
Tue, November 28, 2006 12:37:55 PMFrom:
Debbie Weil
Subject:
[WordBiz] How & why to combine an e-newsletter with a blog
For months now, my Web designer Sarah Lewis and I have been pondering how to make the production of this e-newsletter more efficient, more powerful and more blog-like. I know just enough HTML coding to be dangerous. In fact, for the past five years I have created each HTML issue myself, using a Dreamweaver template. But it can take hours to do. And there are many steps.
Blog-letter? Blog-a-zine? Blog-gram?
Sigh… the busier I get, the less appealing this process has become. And the less frequently I've been publishing an HTML (full-color Web page) version of WordBiz Report. The solution? Turn the e-newsletter into a blog-letter. A blog-a-zine? A blog-gram? Whatever you
want to call it - here it is! Read on to learn a bit more about how we did it. - Debbie
1. How and why to combine an e-newsletter and a blog
Blogs and e-newsletters have a lot in common. They are both made up of valuable information presented in short article format, and they both use the Web language HTML
for attractive presentation. However, HTML e-newsletters usually require some knowledge of coding. And an understanding of how to FTP files and images to a Web site. It's time consuming and not something that most folks want
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Looking for a nifty holiday gift for colleagues and clients? Order multiple copies of The Corporate Blogging Book - the best "aha" guide to business blogging for the corporate manager or exec. Order online through 800CEORead.com. To order by phone, call Meg Bacik at 800-236-7323 X206 or +1 414-274-6406 X206 CST. Yes, they will ship internationally and can customize each copy of the book.
2. Tune in to The Corporate Blogging Show - Internet talk radio!
Tune in today at 12 noon Pacific when I interview Karen Wickre, the managing editor of Google's
Official Corporate Blog on my new Internet radio show. Karen and I will pull the curtain to reveal what goes on behind Google's corporate blog, consistently ranked as one of the Top 20 blogs on Technorati.com. You can listen live. Or visit The
Corporate Blogging Show blog to
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Do you need a Corporate Blogging 101 or 102?
I'm giving presentations from Florida to Brussels that demystify the blogosphere for business folk. And update what's in my book. To wit, the new corporate blogosphere is multi-media. Think YouTube videos about GM's Chevy Tahoe and Dell's exploding laptop battery. More here to see my upcoming schedule: http://www.debbieweil.com/speaking/.
I'd love to speak with - or consult for - your group. Call me at +1 202.364.5705 EST.
Or submit a message through my site.
3. Speaking in Paris and Brussels next week
Fleishman-Hillard Europe is hosting the European launch of The Corporate Blogging Book next week. I'll be speaking in Paris on Tuesday Dec. 5th on "le corporate blogging." Can't wait!
Then on Thursday Dec. 7th I take the train to
Antwerp to give the keynote at the 10th anniversary celebration of NewsEngine PR, a Brussels-based PR agency.
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Call her direct at +1 202.364.5705 EST.
Be sure to email her at

(otherwise she won't get your message).
Browse WordBiz Report archives as far back as 2003.
Subscribe free and download Debbie's Top 7 Tips to Write an Effective Business Blog.
WordBiz.com, Inc.
3601 Newark St. NW
Washington DC 20016
t: +1 202.364.5705
f: +1 202.686.4746
m: +1 202.255.1467
Copyright © 2001-2006 WordBiz.com, Inc. and Debbie Weil.
Articles may not be reprinted without permission.


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