WOMMA's Womnibus #2.11
- Ron Fournier to Keynote WOMMA Research Symposium
- Sears Launches Social Shopping Site for Moms
- Viral Email Drives Web Traffic for BMW
- Bebo Bands Grows Thanks to Fans Who Share Music
- Briefly:
Social Bookmarks Rated, (Not) Blogging at Apple
 Tell a friend: http://www.womma.org/taf.htm
1> Ron Fournier to Keynote WOMMA
Research Symposium
WOMMA is pleased to announce Ron Fournier as keynote at its Word of Mouth Research Symposium, Dec. 11 in Washington, D.C. A former political journalist for the Associated Press, Fournier is editor-in-chief of HOTSOUP.com, an online community of social influencers, and co-author of the best-selling "Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community." Fournier will address a crowd of the industry's leading word of mouth researchers at this exclusive event. Don't miss it; seats are limited!
Register for the Research Symposium
2> Sears Launches Social Shopping
Site for Moms
Sears has launched a unique website especially for holiday shoppers designed not only to help them find gifts, but also to discuss potential purchases with other consumers. The website, www.readysetholiday.com, reaches out to moms, in particular, with a "Mom-to-Mom" discussion board, where shoppers can share peer-to-peer product reviews and shopping tips, and a "Kidzone," where users can send one another e-cards with their wish lists, holiday greetings, etc. The social shopping site is just one example of how word of mouth marketing is changing not only how consumers shop, but also how companies sell.
Learn more (Sears Media)
Learn more (BizReport)
Learn more (Chicago Sun-Times)
3> Viral Email Drives Web Traffic for BMW
BMW has found viral marketing success with a recent email campaign designed for its Mini division. Users who visit Mini's website can design their own car, which drives across their screen and spells out a personalized message with its tire tracks. Users can share their message and their car with friends by emailing them a link to Mini's website. By sending the hyperlink rather than the message, Mini not only enables word of mouth, but drives traffic to its website, too.
Learn more
4> Bebo Bands Grows Thanks to
Fans Who Share Music
Since its July launch, social networking site Bebo Bands has recruited more than 120,000 groups and artists, according to WOMMA member company Bebo, which operates the music-sharing website. The company attributes much of its success to word of mouth among both musicians, who can share information with their "groupies" via member profiles, and music fans, who can make recommendations to one another via sharable playlists and discussion boards. Allowing users to freely share music while they network with friends has proven especially successful for new artists who want to market their music to young listeners.
Learn more
5> Briefly:
Social Bookmarks Rated, (Not) Blogging
at Apple
Wired News Rates Social Bookmarking Services
Teresa Valdez Klein on Apple's Missed Blog Opportunities
Learn more
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