WOMMA's Womnibus #2.10
- WOMMA Announces Wommie Awards
- Dell Makes Public Commitment to Word of Mouth Ethics
- ExpoTV Rewards Helpful Word of Mouth
- Trail Blazers Launch Social Network for Fans
- Briefly:
Candidates Use WOM, Hotsoup.com Chases Influencers
 Tell a friend: http://www.womma.org/taf.htm
1> WOMMA Announces Wommie Awards
WOMMA is accepting submissions for its first annual case studies competition. We're looking for word of mouth wave-makers to contribute to our library of the best word of mouth tips and techniques. Send us your coolest campaigns and your most successful solutions.
Submit your case study by Nov. 17 to enter our competition for the first annual Wommie Awards, our "best of" honors. Case studies will be judged by a special committee of WOMMA members. Wommie winners will have the opportunity to present to a crowd of the industry's biggest names at our Word of Mouth Marketing Summit Dec. 12-13 in Washington, D.C.
Enter to win a Wommie
2> Dell Makes Public Commitment to
Word of Mouth Ethics
Dell last week became the first company to publicly commit itself to the WOMMA Ethics Code as part of WOMMA's new Practical Ethics program. Dell announced its ethics pledge Thursday to coincide with the launch of WOMMA's Ethics Adoption Toolkit, a collaborative ethics document library for companies that want to make a formal commitment to ethics in word of mouth marketing.
The Ethics Adoption Toolkit includes all the pieces -- including sample letters, contracts, press releases, and more -- that companies might need to make ethics an official policy within their organization. It is the third tool in WOMMA's new Practical Ethics program, which gives companies the tools they need to prevent unethical marketing practices before they start.
View the toolkit
3> ExpoTV Rewards Helpful Word of Mouth
ExpoTV.com, home to more than 12,000 consumer-generated product reviews, has launched a new tool on its website to recognize and reward helpful word of mouth. The "Pay-Per-Play" system, designed by WOMMA member company Expo Communications, awards users with PayPal credits when their reviews are deemed especially useful by other consumers. The concept encourages genuine, helpful word of mouth not only by giving consumers an incentive to spread it, but also by giving them the power to define what's useful.
Learn more
4> Trail Blazers Launch Social Network
for Fans
The Portland Trail Blazers have created the first ever official social network for a professional basketball team. In partnership with social network vendor Affinity Circles, the Trail Blazers have launched an online community in which fans can use their passion for the team, its players, and the sport in general to connect with one another. While there are already dozens of fan-supported sites on the internet dedicated to NBA teams, the Trail Blazers hope their platform will be a comprehensive destination for fans who want to create profiles, join discussion groups, share photos, and post blogs, which will enable the team to better engage, involve, and, ultimately, grow its fan base.
Learn more (NBA.com)
Learn more (InternetNews.com)
5> Briefly:
Candidates Use WOM, Hotsoup.com
Chases Influencers
Politicians Harnessing Word of Mouth, New Technology
Hotsoup.com Targets 'Opinion Drivers'
Learn more
|
|
Back to newsletter list
