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Debbie Weil's Nov. 13, 2006
WordBiz Report http://www.wordbiz.com/signup.php
=========== 20,012 subscribers!

*Text-only issue*

Eegads. This is embarrassing. I preach consistency, reliability and
perseverance as the hallmarks of a successful e-newsletter. And I've
left you in the dark for over a month.

Why?

I've been super busy with new clients, promoting my new book and
speaking engagements in London and Paris. Oui, c'etait formidable!

Still, I owe you more than this text update.

Stay tuned... a new, simpler HTML (looks like a Web page) version of this
newsletter is in the works. I think you'll like it. I'm combining it with blog
software so that you'll be able to click and leave comments - or ask questions.

In the meantime...

Here's a round-up of useful tidbits: stuff to think about, online resources
and things to try as you ponder the wild wacky world of social media where
Google is willing to pay $1.65 billion for the online video site, YouTube.com.

IN THIS ISSUE:

>> 1. How marketers can use RSS

>> 2. Big Blue has a sense of humor: see IBM's YouTube videos

>> 3. The Corporate Blogging Book - useful Q&A and podcast interview

>> 4. NEW! Tune into The Corporate Blogging Show on VoiceAmerica (TM) Business

===

>> 1. How marketers can use RSS

Good article in ClickZ offers 10 ways to use RSS as a marketer:
http://www.clickz.com/showPage.html?page=3623776

Now that Internet Explorer (IE) 7 has rolled out, it will be easier than ever
to subscribe to RSS (Web feeds) through your browser. Reminder: that square
orange icon you're seeing on a lot of Web pages - and on almost all blogs - tells
you there is an RSS feed available.

The orange RSS icon means you can get an instant alert every time the Web
page or blog is updated. Very useful, as you don't have to remember to visit
the site yourself.

BTW, I'm a diehard Mac and Firefox user but I downloaded IE 7 to my Windows
machine and I gotta say it's great. I like the simpler interface.

It's true that adoption of RSS has been much slower than expected. A recent
eMarketer study estimates that 88 percent of employees don't know what RSS is.
Never matter... this is *your* opportunity to get ahead of the crowd and learn how
to use RSS on your site and in your marketing.

Here are some ideas from ClickZ writer Heidi Cohen. Her main point is that RSS
feeds enable you to "parse content into small, digestible chunks that consumers want."

Use RSS to:

- distribute time-sensitive information
- distribute content to mobile phones, iPods, PDAs
- repurpose content such as white papers into smaller, sequential chunks.
- etc.

The ClickZ article again: http://www.clickz.com/showPage.html?page=3623776


>> Holiday Gift Idea
Looking for a nifty holiday gift for colleagues and clients?
Order The Corporate Blogging Book - the best "aha" guide to
business blogging for the corporate manager or exec!

Best bet for ordering multiple copies is to use 800-CEO-Read:
http://800ceoread.com/products/?ISBN=1591841259
To order by phone using a P.O. or other requirement,
call Meg Bacik at 800-236-7323 X206 or 414- 274-6406 X206 CST.

Yes, they will ship internationally and can customize each copy
of the book with a sticker of "intro" from your organization.


>> 2. Big Blue has a sense of humor: see IBM's YouTube videos

Betcha you never thought of this: YouTube.com is not just for creatively
(weird) individuals who upload little videos to this online video sharing site.
Fortune 500s are starting to upload videos as part of experimental guerrilla
marketing campaigns.

One of the funniest I've run across is IBM's three-part "Art of the Sale" spoofing
the sales process for their mainframe computers.

More here on my blog (along with links to the videos):
http://www.blogwriteforceos.com/blogwrite/2006/11/hey_big_blue_ca.html


>> 3. The Corporate Blogging Book - TypePad's October Book of the Month

This is cool. The Corporate Blogging Book was TypePad's Book
of the Month in October. Read the Q&A I did with them for some inside
skinny on the book:
http://featured.typepad.com/interviews/2006/10/debbie_weil.html

Listen to my podcast interview with TypePad General Manager
Michael Sippey on the topic of corporate blogging. This is one of
the better podcasts I've done. Michael and I were both "in good form."
Worth a listen: http://everything.typepad.com/blog/2006/10/listen_to_our_c.html

>> Do you need a Corporate Blogging 101 or 102?

I'm giving presentations from Florida to Brussels that demystify the blogosphere
for business folk. And update what's in my book. To wit, the new corporate
blogosphere is multi-media. Think YouTube videos about GM's Chevy Tahoe
and Dell's exploding laptop battery. More here to see my upcoming
schedule: http://www.debbieweil.com/speaking/

I'd love to speak with - or consult for - your group. Call me at +1 202.364.5705 EST.
Or submit a message through my site: http://www.debbieweil.com/contact/
==

>> 4. Tune into "The Corporate Blogging Show" on VoiceAmerica (TM) Business

My Internet talk radio show debuts on Tuesday Nov. 14th! I'll be interviewing a
bunch of interesting folks to discuss the practical landscape of the corporate
blogosphere (the what, why and how). Guests I've got lined up include Richard
Edelman of Edelman PR, Karen Wickre of the official Google blog, and Zane
Safrit, one of my favorite CEO bloggers.

Thanks to my wonderful sponsors: Six Apart and Conference Calls Unlimited.
www.sixapart.com and www.conferencecallsunlimited.com

You can tune in live as well as listen to archived interviews and also download
shows as a podcast. Visit the show blog at: www.TheCorporateBloggingShow.com.

DAY: Tuesdays

TIME: 12 noon Pacific; 3 PM Eastern; 8 PM London

URL to listen live: http://www.modavox.com/VoiceAmericaBusiness/
or go right to my host page at: http://tinyurl.com/ymsu8n

As always, I welcome your comments and feedback. Be sure to email me at
wordbiz@gmail.com. Do *not* hit Reply to this message as I won't see your email.

Warm regards,

Debbie Weil
Author / Speaker / Consultant / Kinda cool
site: http://www.debbieweil.com
blog: http://www.BlogWriteForCEOs.com
book: http://www.TheCorporateBloggingBook.com
newsletter: http://www.wordbiz.com/newsletter/index.html

P.S. Readers are calling The Corporate Blogging Book "the Best
How-To Book on Corporate Blogging."

Order your copy on Amazon! http://tinyurl.com/98vqp

WordBiz.com, Inc.
3601 Newark St. NW
Washington DC 20016
t: 202.364.5705
e: wordbiz@gmail.com

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