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TO DO:
1> Create a Word of Mouth
Ethics Policy
WOMMA has launched its Ethics Adoption Toolkit, a collaborative ethics document library for companies that want to make a formal commitment to ethics in word of mouth marketing. Dell last week became the first company to use the toolkit when it publicly announced its support of the WOMMA Ethics Code.
The Ethics Adoption Toolkit includes all the pieces that companies might need to make ethics an official policy within their organization -- including sample letters, contracts, press releases, and more. It is the third tool in WOMMA's new Practical Ethics program, which gives companies the tools they need to prevent unethical marketing practices before they start.
View the toolkit and draft your own ethic policy
2> Win a Wommie Award
WOMMA is still accepting submissions for our first annual case studies competition. We're looking for word of mouth wave-makers to contribute to our library of the best word of mouth tips and techniques. Send us your coolest campaigns and your most successful solutions.
Submit your case study by Nov. 17 to enter our competition for the first annual Wommie Awards, our "best of" honors. Case studies will be judged by a special committee of WOMMA members. Wommie winners will have the opportunity to present to a crowd of the industry's biggest names at our Word of Mouth Marketing Summit Dec. 12-13 in Washington, D.C.
Enter to win a Wommie
3> Make News at the
WOMMA Summit
If you're planning a big word of mouth announcement -- new research, a noteworthy campaign, or a fresh commitment to word of mouth ethics -- let the cat out of the bag at our Word of Mouth Marketing Summit & Research Symposium, Dec. 11-13 in Washington, D.C.
When you distribute a release at our event, we'll put a copy of it in our exclusive press book, copies of which will be distributed to hundreds of attendees (all the biggest names in word of mouth marketing). Plus, PRWeb, our official event newswire, has arranged for a 50% discount on all $200 press releases scheduled for distribution during the event. Contact editor@womma.org for details.
Learn more
4> Sign Up for Our Brands-Only
Roundtable
WOMMA has announced a special roundtable event exclusively for brand marketers at its Word of Mouth Marketing Summit, Dec. 12-13 in Washington, D.C. Our brands-only roundtable will bring brand marketers together in a private, vendor-free environment to share their word of mouth insights, techniques, and knowledge. This is a can't-miss networking opportunity for ambitious brands.
Please note: In order to attend the Brands Roundtable, you must first register for the WOMMA Summit at www.womma.org/summit2. There are only 25 spots available for this special event, so hurry!
For more information, or to sign up, email events@womma.org |
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DONE:
1> Announced: Ted Leonsis
Keynotes WOMMA Summit
WOMMA is pleased to announce Ted Leonsis, vice chairman of AOL, as keynote at its Word of Mouth Marketing Summit, Dec. 12-13 in Washington, D.C. Widely known as AOL's "champion of the member," Leonsis will address hundreds of the industry's top word of mouth marketers at this exclusive event. Don't miss it; seats are limited!
Register for the Summit
2> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
A Squared Group, Kiwanis International, buzzRAGE, LaMotta Strategic Communications, and the American Society of Health-System Pharmacists.
We thank everyone for their support!
3> Spreading the Word
Special thanks to Board Member Scott Wilder of Intuit for his help in recruiting Summit keynotes ... Special thanks to Board Member Jim Nail of Cymfony for recommending new member company Pfizer ... Special thanks to member Amanda Van Nuys of Organic for her recruitment efforts ... Board President Ed Keller, CEO of the Keller Fay Group, spoke Nov. 2 at the Council for Public Relations Firms' Critical Issues Forum in New York; his topic was Achieving Engagement in a Post Mass Media World ... Members Perry Allison of Alloy Media & Marketing and Kerry Lange of Ammo Marketing spoke last month at the Entertainment & Media Forum 2006 in Beverly Hills, Calif.
Are you speaking at a conference? Quoted in the press? Making a change at work or at home? Tell us about it and we'll spread the word! Email editor@womma.org. |
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