Adweek Breaking News


Activision, Secret Weapon Part Ways

LOS ANGELES Independent Secret Weapon Marketing is parting with digital games giant Activision, the agency said.

Activision, based in Santa Monica, Calif., spent $85 million on ads in 2005, though spending this year dwindled to $10 million through August, a
decrease of 52 percent from the same period a year ago.

--Gregory Solman


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Activision, Secret Weapon Part Ways