Nov. 9, 2006
Editor’s Note
Clipping Privacy Worries
Some retailers have been reticent regarding their plans to adopt item-level
tagging, nervous about fanning consumer concerns that the tags might be
used to invade their privacy. Now, RFID Marnlen is marketing EPC Gen 2 hangtags designed to allay
such fears.
The hangtags use IBM's Clipped Tag technology, allowing consumers
to tear off most of a passive RFID tag's antenna on a purchased
item. The hangtag has perforated lines that cut across each half
of its dipole antenna, so that a consumer can truncate the
antenna easily.
This leaves the tag operable, but shortens its read range to just a few
inches, making it difficult for anyone to interrogate the tag surreptiously
and identify a tagged item that person may be carrying. What's more, if a
customer needed to return an item to the store after ripping off the
antenna, the retailer could still use an interrogator to read the tag at
close range.
To educate and reassure consumers, a store would post information
explaining what the Clipped Tag is and how it works. Customers could then
decide for themselves whether to tear off its antenna poles at the time of
purchase. According to Marnlen, several garment retailers are currently
testing the tags. If the results are positive, it may not be long before
consumers tear into them as well.
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Top News
Marnlen Makes Privacy-Friendly Tags for Retail
Items
The label maker is using IBM's Clipped Tag design,
allowing consumers to tear off most of a passive RFID tag's antenna on
items they have purchased.
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RFID-Enabling the World's Packaging
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