WOMMA's Womnibus #2.09
- WOMMA Debuts Ethical Blogger Contact Guidelines
- Washingtonpost.com Opens Site to Users' Comments
- Google Courts Developers with Shared Content
- Levi's Tries On Viral Marketing Campaign
- Briefly: FTC Blogs Hearings, CtoC Surveys
 Tell a friend: http://www.womma.org/taf.htm
1> WOMMA Debuts Ethical Blogger Contact Guidelines
Every day, blogs are growing in number, use, and influence. And as they engage with them, companies must learn to become more open, transparent, and accountable. To help marketers adapt, WOMMA has released for public comment its Ethical Blogger Contact Guidelines, a powerful ethics tool designed to assist marketers in deciding how to effectively and ethically communicate with bloggers.
The second tool in WOMMA's new Practical Ethics program, the Blogger Contact Guidelines gives marketers a 10-item checklist to use in making sure they are always appropriate and ethical when communicating with bloggers.
View the guidelines and submit a comment
2> Washingtonpost.com Opens Site to Users' Comments
The Washington Post has added a comments function to its website, enabling conversations among its online readers. The new feature allows users to discuss all articles on Washingtonpost.com, including columns and editorials in the paper's "Opinions" section. "We feel reader interaction is a foundation of strategy to give readers the tools to be part of the global conversation about news and issues," said executive editor Jim Brady. The Post had temporarily suspended comments on its writers' blogs due to inappropriate posts by some users, but the new, expanded comments function demonstrates a renewed commitment to the consumer voice.
Learn more (Washington Post)
Learn more (MediaPost)
3> Google Courts Developers with Shared Content
Google has a new goal: turn webmasters into brand evangelists. The goal materialized last month when the search giant announced plans to open its Gadgets platform to web developers. Long available for users to add to the Google homepage and Google Desktop, developers will now be able to use the company's widgets within their own web pages, too. The widgets access data from other Google services, such as Calendar or Maps, and are an easy way to add dynamic content to web pages. The move is unique because Google is not only sharing content with developers, but is also encouraging developers to share their own gadgets and code with each other. The end result, according to Google: A virtual community of "enthusiastic consumers."
Learn more (Google)
Learn more (CNet News)
4> Levi's Tries On Viral Marketing Campaign
Levi's jeans are going viral thanks to a new campaign that has consumers creating their own ads online. When they visit the Levi's website, users can create a custom advertisement using their own photos, and can email the result to their friends. What makes the campaign truly effective, however, is the incentive Levi's is giving its customers: Visitors who create and forward an ad receive free shipping on purchases of $75 or more when their ad has been viewed by at least three people.
Learn more (BizReport)
Learn more (DM News)
5> Briefly: FTC Blogs Hearings, CtoC Surveys
FTC Starts Consumer-Protection Blog to Cover Hearings
Grupthink.com Lets Consumers Poll Each Other
Learn more
|
|
Back to newsletter list
