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Publics' Growth Cools in Q3
BOSTON Publicis Groupe today said its third-quarter organic revenue grew more slowly than expected, rising 2.5 percent to $1.3 billion,
compared with the same period in 2005. Separately, the Paris-based holding company appointed three key managers. Philippe Lentschener was named to
the new position of chairman and CEO of Publicis in France. He had been vice president of European operations at sibling Saatchi & Saatchi, and also
served as chief executive of that agency's French operations. Arthur Sadoun joined Publicis Counseil as CEO and Valerie Henaff arrived as managing
director. Both previously held senior posts at Omnicom Group's TBWA in Paris. The additions were prompted by the exits of Publicis Counseil chairman
Christophe Lambert and cds Fred Raillard and Farid Mokart, who in January will launch Fred/Farid/Lambert. As for the quarterly revenue slowdown,
Publicis CEO Maurice L?vy, attributed the lackluster performance to some accounts winding down and the cancellation of campaigns.
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Legacy, Philip Morris Spar
CHICAGO In an ironic twist, the American Legacy Foundation has called on tobacco companies to pull their parent-targeted anti-smoking ads, at
least in part because an upcoming study in the December issue of the American Journal of Public Health suggests that cigarette manufacturers'
spots actually increase the likelihood that teens will smoke in the future. Philip Morris USA, however, the only tobacco company currently on air
with youth-focused anti-smoking ads, refutes the study's findings and contends that its initiative for encouraging parents to discuss smoking with
the children (themed "Talk, they'll listen") is attaining its goals. "The tobacco industry ads are a trick on young people," said Legacy CEO Cheryl
Healton. "By creating these ads, the industry claims to be trying to help our nation's youth and acts as if these ads are truly aimed at discouraging
smoking. However, this study, along with previous research proves that this is simply not the case." Vermont Attorney General William Sorrell said he
would meet with other AGs to determine if tobacco-industry prevention ads violate the prohibition on youth marketing.
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MTVN Names Digital Chief
NEW YORK MTV Networks has named Mika Salmi, the founder of Atom Entertainment--which the company acquired in August--to the newly created
position of president of global digital media. Salmi, who was most recently Atom's acting CEO, will report to MTVN chairman and CEO Judy McGrath.
Salmi is likely to take on many of the duties held by former MTVN chief digital officer Jason Hirschhorn, who left the company this summer. Salmi is
tasked with growing the company's substantial portfolio of digital properties, such as MTV Overdrive and Virtual Laguna Beach, as well as recent
acquisitions like Atom and Quizilla. (According to MTVN, the company now operates 30 broadband sites across the globe and ranks among the world's
leading mobile video content producers.) The company is banking on Salmi's experience at Atom Films, which had emerged as a popular destination for
young-male-targeted short videos, to help the company engage with audience in the age of YouTube.
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Garmin Charts New Directions
CHICAGO Fallon adapts "The Carol of the Bells" into a sales pitch for a global positioning system in its first work for Garmin. Ads tout
company's Nuvi device, which is designed for use by both drivers and pedestrians. Two television spots, breaking this week, take opposite approaches
to demonstrate how the GPS system works. One commercial shows a man getting hopelessly lost while singing the traditional holiday song, with new
lyrics such as, "Look, there's a moose, give him a noose, I'm lost again. Where's Highway 10?" The other spot shows a woman easily navigating
unfamiliar territory thanks to the Garmin system. Lyrics for that spot include: "Where's shopping mall? There's shopping mall? Things that are small.
Bob's Big & Tall." The client spends $15 million annually on ads.
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