| In The News |
Sugar Farmers Sour on Splenda
Sugar farmers in the U.S. aren't the only ones that are mad at artificial sweetener Splenda. Now
farmers from New Zealand and Australia are joining the battle to get Splenda to stop passing itself off as "made from sugar." MORE ?
McDonald's Seeks Global Digital Saturation
McDonald's has confirmed the selection of independent AKQA to serve as its lead global digital
agency. In this new role on the McDonald's roster, the independent shop in San Francisco will take charge of developing a worldwide interactive
strategy for the brand. MORE ?
Yahoo Food Targets Gourmands, Soccer Moms
Yahoo has launched its latest vertical channel, Yahoo Food, which takes a sweeping approach at
serving one of the more passionate and diversified categories in the media universe. MORE ?
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| Short Takes |
SO, SIZE DOES MATTER? Looks like the flood of odd holiday gifts has officially started. The All Australian underwear company is pushing the AussieBum
?Patriot,? which it says ?makes all men's desires become reality.? We don?t know about that, but they are hawking a new line of undies that it
likens to the male equivalent of the WonderBra. Or, to quote their own release, ?It helps keep everything positioned forward and proudly on display
to the world in a larger-than-normal manner.? (Eek.) And as we?re Irish by descent, that might be something we?d be interested in. You
can try to see what they?re crowing about at AussieBum.com, but apparently the word is out, as we got a ?Warning: Too many connections?
message the second time we went there. (What? It was RESEARCH!)
AND THEN THERE?S THIS BUZZ-KILL: A company called Talking Presidents, which makes 11-inch tall Ken-like dolls (Oh, excuse us,
?Action Figures?), has announced its newest product, the ?Dr. Laura Talking Action Figure.? Based on the conservative radio host, the figure
utters 23 recognizable sayings in her own voice including "Now, go do the right thing," "I am the proud mother of an American Soldier," "Don't argue
with me, it makes me testy," and "I am my kid's mom." If you want one, hurry over the TalkingPresidents.com. The loquacious Laura is going for a
relatively cheap $29.99, but they?re only making 40,000 of ?em. (40,000? Good luck with that.)
IT?S NOT WHAT YOU THINK: A company we never heard of, Quantum Intech of Boulder Creek, Calif., wants us to spread the word about its ?emWave Personal
Stress Reliever.? (And we now pause while we clear our throat, look nervously around, bite our lower lip and log on to EmWave.com) But as luck
would have it, the unit, which is touted as ?a handheld interactive device, small enough to fit in your purse or pocket,? is not what all you
potty-minds think it us. The company recommends you ?use emWave to reset your inner balance before important communications, meetings, between tasks,
and to rebalance your mind and emotions following stressful situations.? Still sounds dirty to us, but maybe that says more about us than them.
And it woulda been just our luck to have the boss stop by as we were looking at ?Personal Stress Relievers.? Help reduce our stress by visiting
our new Blog and dropping a comment or critique. Management?s
watching!
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The American Legacy Foundation is embracing a study to be published in the December issue of the American Journal of Public Health and telling the
world that its youth smoking prevention campaign is better than the tobacco industry's efforts.
MORE?
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Marketers pay a lot of money to align with sports events, but TiVo and other factors have diluted the intended impact. That's why, for some, stadium
and event naming rights play a vital role.
MORE?
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