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Heat Fashions Push for EA Games
NEW YORK The latest EA Games commercial fashioned by San Francisco agency Heat depicts a high-speed car crash from the driver's
perspective--in reverse. The 60-second spot, which broke last week on the Fox broadcast of the World Series, advertises the racing title "Need for
Speed: Carbon." Titled "Night Sky," the commercial, which will air in several markets around the globe, opens with headlights illuminating a dirt
road when suddenly the perspective flips backward as the car lifts from the crash site and repeatedly rolls over. The perspective fills with flying
rocks, branches and debris before it turns right side up again on the road. The action shows the moments before the car crashes through a canyon road
guardrail and then switches to game footage.
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G2 Readies Pantone Effort
NEW YORK Pantone, which has produced the benchmark color palettes for the creative professional community for more than 40 years, said it is
expanding into a new line of business: a line of upscale paints for indoor and outdoor use. The paints will be the first new Pantone product to carry
the company's redesigned corporate identity conceived by Grey Global Group's G2 Branding and Design. The logo will also be accompanied by a new
tagline, "The color of ideas," and a relaunched Web site for Pantone, which goes live on Nov. 6. The corporate tag currently on the site is "Where
color comes from." G2 in New York has worked with Pantone since September 2005. "The integrated communication campaign that [G2] created for Pantone
has provided us with the ideal platform to launch consumer products on an international scale to all our desired target markets," said Pantone
president, COO Richard Herbert.
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Pontiac Backs Comedy Festival
NEW YORK General Motors' Pontiac has returned as the title sponsor of the third annual New York Comedy Festival, slated to begin Nov. 7,
according to Alliance, the agency that has coordinated the event since its 2004 inception. "For the first time, the brand will be a character in the
show," said Jarrod Moses, CEO of New York-based Alliance, a division of Grey Global Group. The comics performing at eight different venues in New
York through Nov. 11 won't be expected to make references to Pontiac or the other sponsors, Geico and Target. However, Moses said there would be
opportunities for consumers to engage with Pontiac at this year's event via "PlayStation-like kiosks" set up outside Madison Square Garden, one of
the venues, allowing attendees to experience the interiors of the 2007 models.
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World Press Awards Names Jury
NEW YORK The World Press Awards, a new global creative competition focusing on newspaper and magazine ads, has named its first jury members.
The show is the brainchild of legendary and often controversial copywriter Neil French, who is coordinating the effort in partnership with the London
International Awards. In addition to French, the jury panel will include Jeremy Craigen, executive creative director at DDB in London; Tham Khai
Meng, co-chairman and executive regional creative director of Ogilvy & Mather; Marcello Serpa, ecd of AlmapBBDO Brasil; Mark Tutssel, worldwide
creative director of Leo Burnett; Erik Vervroegen, ecd of TBWA/Paris; and Graham Warsop, chairman and ecd of The Jupiter Drawing Room.
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