 'Marketing y Medios' Returns to Monthly Form in Sister
Publications
October 27, 2006 - [Updated from story posted on 10/23/06] Marketing y Medios' parent company, VNU Business Media,
announced Oct. 23 that beginning next year the print version of the magazine will appear as a monthly Special Report in Adweek, Brandweek and
Mediaweek. MarketingyMedios.com will continue in its current form online, including the MyM Weekly Update.
 
'TODO Texas' Launches Targeting Affluent Mexican Visitors to
Texas
October 27, 2006 - TODO Texas, a privately held company headquartered in Houston, has launched Spanish-language monthly
magazine TODO Texas targeting affluent, upscale readers in Mexico.
Revamped mun2 Hires la comunidad for Edgy Campaign
October 26, 2006 - Youth network mun2 has been undergoing growing pains since launching in 2001, but the NBC
Universal-owned music channel is ready to make a bigger splash with its two-month-old rebranded Web site, which can be accessed on holamun2.com or
hellomun2.com.
Delta Joins List of Latin Grammy Sponsors
October 25, 2006 - Joining a growing list of companies, Delta Air Lines said Wednesday that it has signed on as a sponsor
this year's Latin Grammy Awards, its first involvement with the program.
Census Bureau Issues Draft RFP
October 25, 2006 - BOSTON - The U.S. Census Bureau has issued a draft proposal request for its Census 2010 marketing
effort, soliciting input for possible changes and amendments before the final RFP is issued early next year.
Brazilian Soccer Team Matches Head to Fox
Sports en Espa??ol
October 24, 2006 - Fox Sports en Espa??ol today announced it has acquired the exclusive Spanish-language television rights
to 12 Brazilian National Team friendly matches through 2008.
Leaders of Spanish-Language TV Honored
With Emmy Awards
October 24, 2006 - The second annual awards ceremony honoring Hispanic television's top Latino personalities, journalists
and executives took place Oct. 19 at the Time Life Building in Manhattan, also home to one of the three event sponsors, People en Espa??ol magazine.
'Casa y Hogar' Redesigns Web Site
October 24, 2006 - West Palm Beach, Fla.-based Casa y Hogar magazine has revamped its Web site (www.hogarlatino.com) to go
beyond simply replicating its print content, to now focus on providing information on home finance, remodeling, design and decoration, the company
said Tuesday.
Televisa's 'Amor M??o' Coming Soon to
Telemundo
October 23, 2006 - On Wednesday, Univision's ironclad programming license agreement (PLA) with Mexico's Grupo Televisa
will begin to crumble. Univision's aggressive rival Telemundo that day will broadcast a Televisa co-production for the first time ever in the United
States, the sitcom Amor M??o, which already is underway in Mexico.
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MARKETING Y MEDIOS MAGAZINE
This month's cover story Mind the Gap examines how, despite the overwhelming number of new stations and listeners, Hispanic radio still
lags in total advertising revenue.
Also, Hispanic (Cyber) Space: With more than
16 million U.S. Latinos online, marketers are using new technologies to reach this demo more effectively. Some of the best examples are showcased.
Read the September/October issue now
online.
 Popular Latino online destination Batanga last month opened the Batanga Music Store and is preparing to launch Batanga 2.0, its
redesigned, second-generation incarnation. Marketing y Medios' Moses Frenck spoke with Rafael Urbina, chairman and CEO of the Coral Gables,
Fla.-based company, about its growth and plans for the future.
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