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NMOA News & Info (March 8, 2006)
News & Info from the National Mail Order Association
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IN THIS ISSUE
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Buying Customers, Buying Media
Brand Babble: Sense and Nonsense about Branding
Christian Market Advertising Guide
Advertising Inserts Still Big with Retailers
DM Chat
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Glass Master PRO
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http://email-newsletter-link.com/dbm83/l.php?28771&8407
ATTENTION DISTRIBUTIORS AND RESELLERS…
Glass Master PRO is quite simply "THE MOST ADVANCED GLASS AND SURFACE CLEANING TOOL AVAILABLE IN THE WORLD TODAY".
MILLIONS OF UNITS HAVE BEEN SOLD WITH THIS PATENTED IP TECHNOLOGY!
Clean INTERIOR and EXTERIOR glass, wood, metal and many other surfaces. Glass Master PRO is the ORIGINAL, GENUINE and still best glass and multi-surface cleaning tool sold anywhere. You can't clean what you can't reach!...No problem for Glass Master PRO! Clean windshields to windows and many other hard to reach areas!
With it's 14" handle with foam grip, TWO pivoting ATTACHABLE / DETACHABLE cleaning heads and advanced (washable, reversible, reusable) cleaning bonnets, Glass Master PRO is the right cleaning tool for cars, trucks, SUV's, Minivans, RV's, Boats and Home and Work Place! Glass Master PRO can even attach to any standard thread pole for even more reach!
Also included, a BONUS Stow-N-Go Storage Bag in every package!
Contact:
Ken Post, Consumer Solutions Inc., Phone: 248-444-4994, Email: ken@consumersolutions.biz, Website: www.consumersolutions.biz
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Buying Customers, Buying Media
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http://email-newsletter-link.com/dbm83/l.php?28772&8407
Why be in a Direct Mail Business Anyway? “I hear response rates get lower—each year. Postage and paper keep getting more expensive. Everybody’s back buying ad space on the Internet now; why stay in the direct mail business?” It’s true. Read the mailing trade publications and you’ll see that everyone DOES say, “Response rates are down, costs are up, and direct marketing no longer works—like it used to.” That’s the key phrase. “Like it used to”. You see Direct Marketing used to work. The Columbia House Record Club made millions selling vinyl records for a penny; and people like Lillian Vernon succeeded from their kitchen tables. Mail order companies used to make money. The formula was simple… “You spend money to make money”.
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Brand Babble: Sense and Nonsense about Branding
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http://email-newsletter-link.com/dbm83/l.php?28773&8407
This book is about both the "good news" and the "bad news" of branding. And, it's vitally important to the success of your business. The good news is that the brand is finally getting the important marketing and corporate attention it so rightly deserves. The bad news is, unfortunately, much the same. The brand is getting a lot of attention- nd with that, is coming much misguided, misdirected, ill-conceived, nonsensical advice, advice that often is ruining perfectly good companies and perfectly good brands.
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Christian Market Advertising Guide
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http://email-newsletter-link.com/dbm83/l.php?28774&8407
If you have a product or service that will appeal to the HIGHLY RECEPTIVE Christian audience, then we’ve got the answer to your prayers! Introducing the Christian Market Advertising Guide. This EXCLUSIVE, ONE-OF-A-KIND, 77-page, advertising directory brings you over 200 little known Christian print magazines and newspapers waiting for you to advertise! Why should you advertise your product or service in Christian magazines and periodicals? Because you get fantastic results!
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Advertising Inserts Still Big with Retailers
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http://email-newsletter-link.com/dbm83/l.php?28775&8407
Advertising insert readership levels are consistently at 85% or above, and web-savvy consumers still rely on them, as 88% of Sunday newspaper readers surveyed via the web say they read the inserts, while 79% of those surveyed by telephone say they read them, according to the 'Customer Focus 2006: Retail' study from Vertis.
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DM Chat
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http://email-newsletter-link.com/dbm83/l.php?28776&8407
The NMOA Direct Marketing Discussion Website, www.Dmchat.com. Come and ask questions, give answers, find partners and others in your area. Request new Direct Marketing forums. This is your site to use. Visit Today!
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email: cindy@nmoa.org
voice: (612) 788-1673
web: http://email-newsletter-link.com/dbm83/l.php?28777&8407
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