| 13 Reasons Why People Buy |
| | Everyone who understands even an inch of marketing and direct marketing recognizes the absolute need for an offer. To get an offer to work you first need to know why people buy. What factors get someone to make a buying decision?
13 Reasons - full article |
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| How Can Inside Direct Mail Help You? |
| | If you’re selling (or interested in selling) your product or service by mail, you should be reading Inside Direct Mail. Each issue provides how-to tips for generating maximum response to your direct mail efforts—to not only help you get more customers, but to keep the ones you have and boost your profit.
Inside Direct Mail - more info |
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| Business Confidence Depends on the Company You Keep |
| | I'm still finding it a bit hard shaking off a heavy attack of the "blues" which affected both myself and other "old hands" in the cross-border DM industry at the DMA's International Day last June 19. We stood in the corridors gloomily discussing the good old days and how difficult things are now by comparison.
Business Confidence - full article |
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| Marketing Statistics and Information for Native American Indians |
| | American Indian and Alaska Native Heritage Month: November 2006. The first American Indian Day was celebrated in May 1916 in New York. In 1990, President George H.W. Bush signed a joint congressional resolution designating November 1990 as “National American Indian Heritage Month.” Similar proclamations have been issued every year since 1994.
Native American Indians - more info |
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| Direct Marketing Events |
| | Update your calendar! Don’t miss a Direct Marketing event again. For a listing of upcoming Mail Order and Direct Marketing industry events – please click on the link below.
www.DirectMarketingEvents.com |
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