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Nike, CP+B in Talks
NEW YORK Crispin Porter + Bogusky is in ongoing talks with Nike executives about an undisclosed assignment, according to sources. Discussions
between the Miami-based agency and the athletic apparel giant in Beaverton, Ore., began this summer when Nike ad director Adam Roth approached the
MDC Partners' shop about handling an assignment for the Nike+ brand, sources said. CP+B turned down that project, but agency and client continue to
discuss working together in some capacity, per sources. CP+B officials declined comment. Nike spent slightly less than $200 million on U.S. ads last
year and about $120 million through July 2006, according to Nielsen Monitor-Plus. Officials at independent Wieden in Portand, Ore., Nike's primary
agency for 24 years, could not be reached.
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Berman to Leave Burnett
CHICAGO Cheryl Berman, Leo Burnett's North American chairman and former U.S. chief creative officer, is leaving the agency at the end of the
year to pursue an independent venture focused on women's communications services. Berman, who spent her entire 32-year career at the agency here, was
chief creative officer of Leo Burnett USA from 1997-2006. "I've had a wonderful adventure at Leo Burnett. How many people can say they had the
opportunity to direct Michael Jordan in a 60-second commercial, or write a song performed live at the Super Bowl by Christina Aguilera?" Berman said
in a statement. "Now, it's time for me to build something inspirational and futuristic that I hope can actually help improve women's lives." During
that tenure, she helped establish various divisions, including youth marketing group KidLeo and in-house music production unit Music Aid.
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Reports: Google, YouTube in Acquisition Talks
NEW YORK Google has launched talks to buy video-sharing site YouTube for $1.6 billion, according to today's online edition of The Wall
Street Journal, echoing a report posted yesterday on the blog TechCrunch. Representatives at Google and YouTube were unavailable for comment.
Such a deal, if consummated, could provide a lift to Google's video advertising ambitions. Its own Google Video offering draws about one-third as
much traffic as YouTube. Google's video ad efforts, mainly click-to-play executions placed on other Web sites, have gotten off to a slow start. Both
companies share a belief that the current online video ad model is flawed. Google and YouTube executives have both questioned whether pre-roll ads,
typically 15-or 30-second spots that run before content, diminish the user experience, even though they are the dominant form of streamed advertising
online.
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Age Demos Rise at Social Network Sites
NEW YORK As top social networking sites mature and become more popular, their visitor age profiles are also on the rise. More than 50 percent
of all MySpace users are now over the age of 35, according to ComScore Media Metrix. That represents a sharp increase from 39 percent over 35 a year
ago. The increase came at the expense of 12-17 year olds, whose attendance on the most popular social networking site was halved to 12 percent.
MySpace's audience quadrupled in the past year, and it still gained visitors in all demographic groups. The data is unlikely to represent the actual
regular user bases of the site, however. ComScore records unique audience participation, counting each "visit" equally, rather than quantifying users
who make multiple visits.
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Nissan Launches Sentra Campaign
DALLAS Nissan's campaign for the 2007 Sentra takes a documentary approach to the theme "7 Days in a Sentra" with TV spots, webisodes and
outdoor ads from TBWA/Chiat/Day. A two-minute commercial shows a man living in his Sentra for seven days, Nissan said. The campaign derived from
research photos of 20-30-year-old drivers who essentially lived in their Sentras, carrying items such as gym clothes, sports equipment, music, food
and ways to communicate with the outside world. Jan Thompson, Nissan's vice president of marketing, said 168 hours of film were shot over a seven-day
period in and around Los Angeles.
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